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Disclosure: I was able to attend Natural Products Expo West 2018 as Media Support because I am part of the New Hope Blogger Co-op. I paid the going press rate for my conference badge, and received absolutely no compensation (I paid for my hotel, meals, etc.) from New Hope 360, or any other company, in exchange for my attendance or coverage of Expo West. (I only had access to the press room for the blogger happy hour, too.) While I did receive product samples and swag from various exhibitors and companies, ALL opinions are my own. Per my integrity policy, all sponsored content or affiliate links will be clearly disclosed.

100% vegan mochi “ice cream” (and these guys supply restaurants!)

Natural Products Expo West—or Expo West as the insiders call it—is the biggest business to business trade show for consumer products in the “natural” and “organic” markets. (“Natural” is in quotes because it has no legal meaning when used to describe a product, or on a product label, in the Untied States. I opted to put “organic” in quotes because there are several organic standards including the USDA organic label and the Oregon Tilth organic certification, and I’m not necessarily referring to any specific organic protocol. Since too many quotation marks are annoying, just assume I put both in quotes from here on out.)

Attendees include grocers and retail outlets seeking the newest innovative products, marketing firms, businesses with products to sell, businesses still in the development stages, and all manner of business support services from importers and exporters to label makers to packaging companies to product formulators to third party testing laboratories and much more. At the same time, and in the same space, there is a big show called Engredea, where businesses and product manufacturers can learn and do business with the companies that make and process ingredients—literally everything that goes into a product from maple syrup to every kind of oil to stabilizers and emulsifiers and sugars and lentil flour and anything else you can imagine (as well as a bunch of stuff you only know about if you work in food production).

Excited to see this–a blend of apple juice and Gerolsteiner sparking mineral water.

The companies that attend cover the entire range of consumer packaged goods brands. There are nationally-known names like General Mills, Kashi, Bob’s Red Mill, Clif Bar, and Now Foods. There are companies you’ve likely seen on Shark Tank, including Chapul (the cricket protein people), Ice Breakers candy, Jackson’s Honest (potato chips and other chip made with coconut oil), and Brazi Bites (Brazilian cheese bread). There are companies you may not have heard of yet, such as The Nutty Gourmet (they make the very best walnut butters ever—in my least humble opinion), Petchup (nutrition supplements for pets in the form of gourmet sauces), and Frill (a creamy and delicious frozen vegan dessert). There are kombuchas, colas, and coffee; food wraps, no-FODMAPs, and maple saps; pastas, pretzels, and probiotics. The products are vegan, vegetarian, omnivore, and carnivore; fresh, frozen, shelf-stable and every other possible form. As a result, you see attendees wearing attire that ranges from full-on lawyerly suits to shorts and Birkenstocks, polyester to organic cotton, tye-die to spandex.

Pet products are an increasing aspect of ExpoWest. Pets are a $61 billion industry.

The show currently takes up all of the available convention hall, meeting room, and hotel space at the Anaheim Convention Center and surrounding hotels. There are so many attendees that on Friday night Expo West crashed the Uber app, making hundreds and maybe thousands of people late to business dinners, public relations pitches, and social events. This is despite a sophisticated network of (free) busses to transport attendees from the Convention Center to Angel Stadium (there is nowhere near enough parking at the Convention Center, so many attendees park at Angel Stadium) or to dozens of hotels in the surrounding area. Hotel space near the

Birdie is a spray hand sanitizer with wipes hiding in the bottom. Cute enough to put on your desk!

Convention Center sells out within minutes—more than 80,000 people attend the show, and companies often reserve blocks of rooms for those working the show on their behalf—and I met people staying as far away as Newport Beach because they couldn’t find any hotel or even an Air BnB that was closer (and not $1,000/night).

Expo West is broken down into several distinct sub-spaces. This year, Hot Products (meaning new or hot on the market, and not meaning “foods that you eat while they are hot” as I mistakenly believed during my first Expo West!) occupied the North Halls. The Arena, Convention Center Halls A through E, and the third floor had exhibitors, including Engredea. Thursday’s Fresh Ideas Marketplace (meaning innovative products, not salad bars and fresh produce as I thought my first year) is housed in a giant white tent near the Marriott. The main plaza between the Hilton and the Marriott had food trucks, multiple exhibitor booths, a stage with live music, and roaming promoters, while the smaller plaza near the North Halls had a few food trucks and additional seating. Finally, a section of the parking lot between the Hilton and Morton’s restaurant had food-truck style Expo exhibitors as well as a few food trucks, and more tables for lunching.

Outside of those spaces, there are also several other things going on in the Convention Center spaces. There is a pitch-slam where new products can pitch to established brands and companies (think Shark Tank, but without the made-for-reality-TV aspects). One of the medium-sized hotel ballrooms hosts a variety of speakers, including the designated keynote speakers. (This year’s speakers included Jennifer Garner.) The smaller conference rooms host educational sessions on topics from the most recent FDA regulations to the exploding market for CBD-based products, new studies regarding sleep and nutrition, and more. Some of these are sponsored by exhibitors, while others are not. In addition to these session, which are open to all attendees, there are also specialized tracks that serve as a business school crash course for entrepreneurs, and more. There is a sort of job fair too. Other on-site events include sponsored breakfasts, daily early morning yoga, private business meetings, and after-hours parties. I have no idea how much of the rest of Anaheim hosts additional, private/invitation-only events (which cover the range from happy hours to multi-course meals, and even branch out into a 5k race!).

One of my best finds: PORTLAND-based kombucha that tastes delicious! (I find 99% of kombucha tastes like old socks.)

Despite the app, website, and printed brochure, it can be overwhelming to navigate Expo West. It isn’t always obvious which hall a given booth is located in, and travel from Hall D to Hall A can take 30 minutes due to pedestrian traffic—even though they are attached to each other. The scale of this event is so enormous that even if you did nothing but walk the show floors’ spaces—something few people do, due to meals, meetings, appointments, lectures, speakers, and other events—you still couldn’t see everything in the show’s four days. This was my third year at Expo West, and I finally feel like I figured out the best way for me to cover the show as a blogger. (Which included: make appointment with brands I wanted to spend time with, make a list of priorities for booth visits, stick to my top product categories, and get to the Fresh Ideas tent BEFORE it opens.) Over the course of several posts, I’m going to share what I saw, tasted, and learned, with the goal to help YOU live YOUR best life now.

Curious about a particular type of product, a brand, or a trend? Drop a comment or shoot me a tweet, and I’ll make sure to cover it in an upcoming post.

How much food do YOU waste?

Yes, I agree that “clean your plate” is a dated rule (better option: “watch how much you put on your plate in the first place”), but I’m betting that’s the first thing the term “food waste” brought to mind. Most Americans likely associate food waste with at-home table scraps, or restaurant leftovers that go from plate to trash. The problem is much, much bigger than that. In August 2012, the Natural Resources Defense Council published an issue paper titled Wasted: How America is Losing Up to 40% of Its Food From Farm to Fork to Landfill. You read that right, FORTY percent. What I found most shocking is that most of that 40% has nothing to do with throwing out leftovers or not doggy-bagging your restaurant leftovers!

Some of Hungry Harvest’s offerings

Why you care about food waste:

  • 80% of the fresh water used in the United States is used for agriculture (source) and roughly 25% of the entire fresh water supply is used to produce food that gets wasted (source)
  • roughly 50% all produce in the United States is thrown away—some 60 million tons (or $160 billion) worth of produce annually (source) and up to 1/3 of all food produced world-wide (source)
  • about 1 billion unpeeled/unopened food items are discarded annually in American schools (source)
  • wasted food that goes to landfills–not all of us have access to composting–generates methane (source); food waste has a carbon footprint of 3.3 billion tons of greenhouse gases, making food wastage the third top GHG emitter after the U.S. and China (source)
  • the United States produces enough food to sustain roughly 860 million hungry people, more than twice the amount needed to feed the true population of the United States (source) yet in 2015 42.2 million Americans lived in food insecure households [that means, roughly, they are not certain that food will be on the table for all upcoming meals] including 29.1 million adults and 13.1 million children (source)
  • Food Waste and Hunger Facts

But forget about the doggy-bagging and leftovers, as a whopping 38% (source) or more is wasted before it even has the opportunity to be eaten! Ever wonder why all the apples, in the grocery store are about the same shape and size? Or the carrots are all straight and about the same length? It’s because the nonconforming, weird-looking, too-big, too-small pieces are THROWN AWAY. It’s bad for farmers–they don’t get paid for the goods they grew–and it’s bad for the environment and the planet.

How can YOU reduce food waste?

Easy! Buy ugly produce! In California (SF Bay Area, now rolling out neighborhood by neighborhood in LA!), and UPDATE! Oregon too! check out Imperfect Produce (scroll down to score $10 in free goods!). In Baltimore, D.C., Virginia, Philadelphia, New Jersey and the surrounding areas check out Hungry Harvest (see below for a discount code!). Both are small businesses fighting food waste AND hunger. What do they sell? Hungry Harvest calls their produce “recovered” and explains it this way:

“Recovered” produce comprises fruits and vegetables that are perfectly fine to eat, but would have otherwise been thrown away. Recovered produce is often discarded because of aesthetic imperfections (think misshapen eggplants or off-color apples) or logistical inefficiencies (when grocery stores over-order produce, they can reject truckloads, and that usually gets thrown away).

Imperfect Produce calls their produce “ugly” but wants to assure you it tastes the same:

The produce we source is rejected purely for cosmetic reasons, meaning that taste and nutrition aren’t affected. Common reasons for produce being classified as “ugly” are: too small, wrong color, misshapen. We only source the most delicious fruits and vegetables, and we have strict quality-control measures in place to ensure that what ends up on your doorstep is fresh, delicious, and nutritious. If we wouldn’t eat it, we won’t sell it. We’re redefining BEAUTY in produce, not taste! And if for whatever reason you’re not satisfied with an item in your box, we will either replace it or refund the cost of the box that week.

It’s a win-win-win. Farmers get paid for produce that would otherwise become garbage. You get cheaper produce that may (or may not) look funny. Both companies donate produce to fight hunger, too! It works something like this:

My Imperfect (Perfect!) Experience

My neighborhood’s delivery day is Saturday, so I have until 3:00 Wednesday to customize my box. I get a small box of fruits and vegetables, since I travel a lot and live by myself. The basic cost (if I get whatever was assigned to the box that week) is $11-13 plus a small delivery charge ($2.99). On Monday or Tuesday I get a reminder email to check in and customize my box. (There is an option to not customize the box–surprise!–but since I’m picky I don’t often use that; you can also opt for just only fruit or only vegetables.) One of the things I like is that I can decide how much of something to get, and the Imperfect site tells me why it is “imperfect” as well as where it originated. Right now, Imperfect works mostly with larger family farms in California, but they are also working to source produce from Mexico and smaller family farms. I’m really excited to see what they can do!

Does anything in here look “imperfect” to you?? (My box this week)

My box this week had 1 pound of organic brussels sprouts, a blood orange, 2 pounds of carrots, 1 pound of creamer potatoes, a grapefruit, 1 pound of onions, a 1/2 pound of red bell peppers, romaine lettuce, 1 pound of mangoes (rejected for being too small, I can easily hold one in my hand), and 1 pound of organic lemons. I paid just $15.39, including the delivery charge. There were a ton of other choices, too. Each box also includes the “Weekly Beet,” a card that introduces a team member, gives a quick fact about one of the items offered that week (the asian pears offered the week of September 19th would have been rejected due to scarring and were grown in Kingsburg, CA), and a tasty recipe. Some of the recipes I have received are Blue Cheese and Asian Pear Tartines, Vegetarian Lettuce Wraps, Celery Root and Carrot Soup, Lebanese Pumpkin Hummus, and Fuyu Persimmon Salad. (You can find more recipes at imperfectproduce.com/recipes)

Some of the cards from my Imperfect Produce boxes

The pre-Thanksgiving box included a recipe booklet. Imperfect Produce does fun things, too. Once we got googly eyes in the box to decorate for a contest, and they recently sponsored a contest with Cape & Cowl, donating an additional five pounds of produce to the Alameda County Food Bank for every entry. I can easily set my box to “temporary stop” for vacation. I try to remember to set out my empty boxes Friday night, as Imperfect Produce can re-use them.

To score a $10 discount on Imperfect Produce: when you sign up for your first delivery, put my name (Elizabeth Bain) in the “referred by” box at checkout. (I hope you don’t mind that as an Imperfect Produce customer, this gets me $10 too.)

Hungry (for a) Harvest?

Clearly, I don’t live in Baltimore, D.C., Virginia, Philadelphia, New Jersey and the surrounding areas, so I’m not a Hungry Harvest customer–but if I lived there, I would be! I found Hungry Harvest on Twitter, and I’m thrilled to see there are other organizations doing the work Imperfect Produce does in other parts of the country. (I was extra excited to see they scored a deal on Shark Tank, which also helped fund some of my other favorite small businesses, including Wild Friends nut butters and Bombas socks.)

The Shark Tank set-up

So while I don’t have first-hand experience, it looks like Hungry Harvest shares pretty much all of the characteristics of Imperfect Produce. Delivery days are assigned by zip code, and there is a modest delivery charge. You can even have your produce delivered to your  office! Hungry Harvest also offers add-ons (Imperfect Produce has these on a variable basis). Add-ons include products from other food makers that could go to waste while still being perfectly good to consume: fresh baked bread, coffee, granola, peanut butter, jam, pesto, and produce staple add ons (lemons, limes, etc.).

Sample box from Hungry Harvest

Like Imperfect Produce, Hungry Harvest sources mostly local produce but is also reaching out to prevent food from going to waste, offers organic options, allows you to customize your box (and choose a size), has easy cancellation/temporary hold, and shares recipes to use your yummy produce. For every box they deliver to a paying customer like you, Hungry Harvest donates 1-2 pounds of produce to those in need. Hungry Harvest has a unique partnership called “Produce in a SNAP,” a partnership with Baltimore City Public Schools to bring fresh, affordable produce to food deserts to promote healthy eating and fight hunger. The program allows food-insecure families and individuals who could benefit from affordable produce, including those on government assistance programs such as SNAP/EBT, WIC, and SSDI, to stretch their food budgets and put nutritious produce on their dinner table. (I cribbed that from their website, because I couldn’t say it better.)

Hungry Harvest can’t reuse the boxes, but can pick them up for recycling if you don’t have access to recycling. (No recycling? Seriously, the 1970s called and they want their wasteful environmental policies back.)

To score a discount on Hungry Harvest: enter code TRAINWITHBAIN at checkout.

 

Beyond Eating?

You know you can also support your local farmers’ market, especially if you don’t have an Imperfect Produce or Hungry Harvest nearby. (Most don’t have beauty pageant standards for their produce, so the weirdos can show up there.)

You can commit to less food waste in your household: freeze small amounts of vegetables for use in soups and stews, chop and freeze that onion before it goes bad, share with a neighbor. Compost food scraps using a commercial service if available, or a backyard compost or under-sink worm bin.

Local and state laws have a HUGE impact on how much produce gets wasted. The NRDC report details a few items you might watch for and ideas to reduce food waste. These include tax breaks for farmers that donate produce instead of trashing it, laws that allow individuals to donate produce from their home gardens directly to food banks (this is huge in California, where one lemon tree can shower an entire block with lemons), and changes in food labels’ use of terms like “sell by,” “best by,” and “use by” (currently under discussion at the federal level in the United States).

How do you save the vegetables?

Update! Many of the sales, deals, discounts, and codes are good through Small Business Saturday, or Cyber Monday. I’ve made notes where I was able to verify the information; if there is no note about expiration, it might have just been a Friday thing.

Note: exactly ZERO of these are sponsored promotions, and exactly ZERO of the links below are affiliate links. (If that changes, I’ll make a note by the specific product or link.) Inclusion of a product/race/service on this list isn’t an endorsement, though I have reviewed many of these products. The information below comes from email sent to me, twitter, and instagram. Did I miss anything? Leave a comment and let me know!

APPAREL

2XU–verified still active Saturday
40% off site-wide
Selected products up to 70% off
www.2xu.com

Aaptiv (apparel and gear)
25% off with code BLACKFRIDAY
https://store.aaptiv.com

ABombApparel
45% off plus free swag with code blackfriday45
https://www.abomb-apparel.com/

Alo Yoga–verified still active Saturday
30% off full-price (up to 70% off sale) with code ALO30
www.aloyoga.com

Bombas–verified still live on Saturday
20% off site-wide with code HOLIDAY20
https://bombas.com

Brooks–verified still live on Saturday
30% off select styles
Spend $120 get a free holiday tech tee or holiday socks
www.brooksrunning.com

BUFF–valid through Monday
25% of everything with code CYBERSALE
www.buffusa.com

Chase This Skirt–verified still live on Saturday
30% off store-wide (no code needed)
www.chasethisskirt.com

Fellow Flowers–good through SUNDAY!
10% off when you spend $50  code Holiday10
15% off when you spend $100 code Holiday15
20% off when you spend $125 code Holiday20
http://fellow-flowers.myshopify.com/

Handful
Buy 2 regular-price bras, get a free scoop neck tank
$10 off a $50 purchase with code #ShopSmall (Saturday)
https://handful.com/

Inversion Junkies–good through TUESDAY!
BOGO leggings with code BLACKFRIDAY16
inversionjunkie.com/collections/leggings

Legend Compression–good through MONDAY!
20% off $50+
30% off $100+
40% off $150+
code CYBERWEEK16
http://www.legendcompressionwear.com

Mizuno
20% off with code WHYWAIT20
www.mizunousa.com

Nuu Muu (athletic dresses)–good through 11/29!
25% off with code THANKYOU16
https://nuu-muu.com/

Oiselle–valid through Sunday!
15% off orders of $100+
20% off orders of $200+
30% off orders of $300+
www.oiselle.com

PACT (organic cotton clothes)–valid through the weekend
30-70% off site-wide on Friday, no code needed
https://wearpact.com

Pavement Runner/WeRunSocial–ongoing!
Everything marked down to $16 or less
http://pavementrunner.com/shop/

Physiclo (compression with resistance!)
save 25% with code HOLIDAY25
https://physiclo.com

PopFlex Active–valid through 11/28!
25% off all clothes and mats with code blackfri
http://www.popflexactive.com

Pro Compression–valid through Saturday!
50% Black Styles with code BLK
Free shipping on orders over $20
http://procompression.com/black-to-the-basics/

Raw Threads–valid through 11/28
15% off site-wide with code BLACKFRIDAY
25% off orders $100+ with code BLACKFRIDAY25
Free shipping (no code needed)
www.rawthreads.com

Reebok–verified still active on Saturday
50% off the Black Friday Collection code BF50
http://www.reebok.com/us/black_friday_collection

Simply Workout
30% (more on sale items!) with code TURKEYDAY
25% off with code BIGDEAL25
www.simplyworkout.com

Skirt Sports–valid through MONDAY!
15% off everything code BLACKFRIDAY15
Free shipping with $40 minimum purchase
www.skirtsports.com

SLS3 (compression)–valid through 11/28
up to 80% off with code CYBER50
BF2016 for 50% off and free shipping (today only)
http://www.slstri.com/

Sparkle Skirts–MONDAY ONLY
Buy 3, Get 1 Free (limited to B3G1 collection, see link)
FREESHIP2016 (covers up to $15 shipping fees)
http://www.sparkleskirts.com/collections/b3g1

Spiritual Gangster–verified valid on Saturday
40% off with code NAMASTE40
https://www.spiritualgangster.com/

Thorlos–valid through 12/31
30% off select clearance
Buy 3, get the 4th free
Free shipping in the US
https://www.thorlo.com

Toe Sox–verified valid on Saturday
25% off everything with code BESTSALEEVER
www.toesox.com

BODY CARE

Bunny Butt Apothecary–to 11/28
(small business soap, body cream, and more–delicious!)
25% off with code BLACKBUNNY16
http://bunnybuttapothecary.com/

Out of Africa–through 12/2
(fair trade, sustainable, cruelty-free, and more!)
20% off with code THANKSGIVING20
http://outofafricashea.com

Sumbody–CYBER MONDAY ONLY
free shipping on orders $35+ and a gift with code CYBER16
www.sumbody.com

EVENTS

Coastal Trail Runs/Zoom
20% off races through midnight only code blkfriday20
www.coastaltrailruns.com

Divas Half Marathon & 5k Series–valid through 11/28
$5 off any race with code THANKS16
http://www.runlikeadiva.com/

FitFam’s Elfie Run (benefits Toys for Tots!)
20% off with code BLACKFRIDAY20
http://elfie.run/

Hospital Hill–MONDAY ONLY
20% off with code Cyber17 (not valid on the family pricing package)
www.hospitalhillrun.com

Livermore Half Marathon–valid through MONDAY
The Town’s Half Marathon
$10 off with code THANKFUL2016
(apologies for the ugly link below, but imathlete wasn’t doing me any favors)
https://www.imathlete.com/events/EventReg/EventReg_SelectType.aspx?fEID=37198&fNew=1&fsource=imAEOverview

Mad Marathon–SUNDAY AND MONDAY only
$60 for either the 2016 Mad Marathon or Mad Half
www.madmarathon.com

The Phoenix Marathon
$20 off with code BFRIDAY20 (full and half only) until 11/29
http://thephoenixmarathon.com

PIG RUN of Lake Nona–Lucky 7th!
$5 off with code TURKEYPIGGY
http://www.pigrunoflakenona.com/

Seasick Events: Coast to Crest and Carmel Valley Trail
The Coast to Crest race is set for May 6, 2017 while the Carmel Valley trail race is set for Sept 9th, 2017. Registration for 40% off, this weekend only. Register for both events at once and receive 25% off automatically, AND if you include the code “HOLIDAY” you will receive an additional 15% off…  A TOTAL OF 40% OFF*!! (Registering for one event saves 15% off that event.)
www.seasickevents.com

Spartan Races
25% off all races with code HOLIDAY
Sale on gear & apparel
www.spartan.com

Surf City–valid through MONDAY
$20 off the half or full marathon with code BLACKFRIDAYSCM
https://www.imathlete.com/events/EventReg/EventReg_SelectType.asp

Todos Santos Half Marathon–MONDAY ONLY
$45 half marathon with code GRATITUDE
http://www.runtodossantos.com

Willamantic Classic–MONDAY ONLY
$6 off any distance with code CYBER
Introducing the Hop TWO It Relay option for the Half Marathon!
Two person teams, with the handoff at the Jillson Square midpoint of the race, convenient one stop parking, running, AND cheering plus fun team finisher medals. $55 on Cyber Monday, price goes up to $60 after.
http://www.willimanticathleticclub.org/Willimantic_Classic.html

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FOOD & NUTRITION

Aloha
30% off site-wide wide code FRIDAY SATURDAY
aloha.com

Amazing Greens
50% off with code HOLIDAY2016 through Monday!
free shipping on orders $75+
https://www.amazinggrass.com/store

Amino Vital–valid through MONDAY
30% off with code HOLIDAY
www.amino-vital.com

Amrap Nutrition
30% off on Amazon.com with code AMRAP300

Banza (delicious chickpea pasta, made in Detroit!)
Buy one, send one to a friend! Select items, through Monday 11/28
Deal page is here

Bodybuilding.com
BOGO on select items
www.bodybuilding.com

BSN–cyber MONDAY!
15% off all BSN Edge products
http://www.gobsn.com/offer/cybermonday.html

Buff Bake
15% off site-wide
extra savings with code cybermonday
www.buffbake.com

Detour Bar–MONDAY ONLY
entire site 30% off (no code required)
http://www.detourbar.com

Direct Eats–new! Valid Saturday and Sunday!
save 10% (off $75), 15% ($150), or 20% ($200) with code BLACKFRIDAY
15% off selected products from small businesses
www.directeats.com

EAS
25% off select items
www.eas.com

EBOOST
40% off with code THANKS40; free shipping over $40
https://www.eboost.com

Energy Bits.–now through Monday
20% off with code BAIN
$5 shipping to the U.S. for up to five bags of bits
http://www.energybits.com

Enjoy Life Foods (great for those with allergies!)–to 11/28!
10% off site-wide, 20% off orders $50+, 30% off orders $65+ code THANKFUL
http://shop.enjoylifefoods.com/

Hammer Nutrition
Free ultra gel sampler kit with order, use code WS16E
15% off fuels
20% off supplements and accessories
30% off clothing
50% off clearance
http://www.hammernutrition.com/
(Not an affiliate link, but if you want to tell them I sent you, I would LOVE that.)

ieatprotein
30% off with code EAT30
www.ieatprotein.com

Inside Tracker— valid through MONDAY!
Best deal of the year on the Ultimate plan!
https://www.insidetracker.com/customer/onboarding/choose-plan/
25% off any other Inside Tracker plan with code BLRF25OFF
https://www.insidetracker.com/customer/store/create-account

Kuli Kuli (moringa super foods)
15% off with code GRATITUDE (ends Sunday)
https://www.kulikulifoods.com/products

MeStrength
25% off with code VeryMerryMestrength (case sensitive)
www.mestrength.com

No Meat Athlete (with friends!)
The Plant-Based Fitness, Meal Plan, Cookbook, and Habit Change Bundle for $95 (individually priced items total $1,000+)
https://go.nomeatathlete.com/nma-bundle-2016

NuGo Nutrition
25% off all NuGo bars, free shipping on orders over $50 with code THX4U (through 11/28/16)
http://store.nugonutrition.com/products

Nuun
20% off + free shipping with code OPTOUTSIDE2016
https://nuunlife.com/shop

Quest
Through MONDAY!
$5 OFF any orders $45 – $69.99
$15 OFF any orders $70 – $94.99
$30 OFF any orders $95 – $250
(limit $250 per household)
https://store.questnutrition.com/

Run Gum
25% off through Monday
$5 off an order of $50+
$10 off an order of $100+
$20 off an order of $200+
free standard shipping
https://getrungum.com/collections/2016-black-friday-cyber-monday

Penzey’s Spices
Love Boxes discounted (through 11/27)
$4 off Black Pepper ½ cup (through 11/30)
Vanilla discounted
www.penzeys.com

Seven Seas Teas
40% off with code GREENFRIDAY7
http://www.lovesevenseas.com/

Thrive Market
25% off everything
www.thrivemarket.com

Ultima Replenisher
All flavors and sizes discounted in their store on Amazon.com

Vega
All products discounted; spend $100 and get a limited edition Mizu bottle plus free shipping (limited number available, ends 11/27)
https://myvega.com/products/categories/all

Vegan Proteins–valid through MONDAY!
50% off all Plant Fusion proteins, code CYBER50
Free variety pack with any Protes purchase (no code)
2 Free Badass Cookies when you buy a box
Buy a $100 gift card, get $15 gift card free (good until 12/31)
http://www.veganproteins.com 

Youth H2O
60% off Bloomin’ Apple flavor (discount reflected in pricing)
https://www.amazon.com/dp/B00QIVE4ES/?th=1

Yuve (vegan protein shakes)
25% off with code bf2016
https://www.getyuve.com/

GEAR

6 Pack Fitness
40% off site-wide, 20% off elite bags (no code needed)
20% off sauces and accessories (no code needed)
http://www.sixpackbags.com/

Believe training journals
30% off with code BELIEVERS
www.believeiam.com

FitBook
$49 BlackFriday Bundle
Spend $30+ get a free blender bottle with code BLACKFRIDAY
www.getfitbook.com

FitMark Bags
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DVDs priced at 50% off!
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Kurgo (gear for your four-legged buddy!)
40% off everything with code CYBERSALE through 11/29
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Disclosure: Earlier this year, I received complimentary Luvo entrees because I am a BibRave Pro. (Learn more about becoming a BibRave Pro, and check out BibRave.com to review find and write race reviews. It’s a great way to help race directors see what is working and what needs improvement, and to help other runners find out what a race is really like.) You can read my original review HEREPlease note that while Luvo generously provided the free entree coupons for the giveaway, Luvo had exactly zero input on the content or timing of this post. All opinions are my own.

I’ve been a Luvo fan since I first tried their steam-in-the-bag entrees in February, so I’ve been gently stalking them since them to see what might happen next. If you saw my review (hint: go read it now) you might remember I ended on a hopeful note, looking forward to more vegetarian entree options.

Later in March I was lucky enough to chat with the team behind Luvo at Natural Products Expo West in Anaheim, the premier trade show for everything in the natural foods, body products, lifestyle, and ingredients space.

The Luvo kitchen at Natural Products Expo West
The Luvo kitchen at Natural Products Expo West

Luvo had a brightly colored, multi-space booth featuring a see-inside kitchen and orange-clad waiters passing samples on trays. You’d better believe I accepted every vegetarian option I was offered! It was cool to get to chat with some of the faces behind the meals.

Since then, a new round of BibRave Pro team members have tried Luvo. Jeremy over at Confessions of an Amateur Athlete liked that they don’t come in wasteful plastic trays, but instead in small steam pouches. He also liked that Luvo takes pride in NOT adding a ton of sugar (and having just read Salt, Sugar, Fat I now know what a big deal that is–the vast majority of packaged foods have added salt and sugar to enhance or disguise their flavors). SlackerRunner had some issues remembering how to work the microwave–not an issue I face, sadly–but liked the taste of the no-soy, no-dairy, no-nuts, no-fish entrees she tried. Arizona Sun Goddess, on the other hand, called the new flavors she tried, “steamazing.” Melinda over at 30 Something Therapy liked some of the ones she tried better than others, and she’s on a gluten-free diet from what I’ve read. Carolyn from Run Fierce, Live Fit was initially skeptical about prepared frozen foods (she doesn’t eat much processed food), but Luvo won her over.

The Swag Mama really liked the variety of choices available but honestly didn’t love EVERY flavor she tried. Which brings me to the thing I was so excited to learn today and can’t wait to try Planted Bowls from Luvo:

COMING SOON! New vegan, gluten-free options from Luvo!
COMING SOON! New vegan, gluten-free options from Luvo!

Okay, busted, I’m also gently stalking Luvo on social media. (Got a brand you love? I highly recommend this strategy for getting the scoop first.) I cannot wait to hunt these four–and their comrades–down and put them in my belly. Seriously, my schedule always has me on the hunt for healthier choices like Luvo, since I rarely have time to cook a whole meal for myself. Just as an example, I was only home for 30 hours for about 21 days of October.

Luvo's Expo West booth displayed the goodness inside on the outside!
Luvo’s Expo West booth displayed the goodness inside on the outside!

While I confirmed on Facebook that the new vegan bowls will be available at Expo West, I am hoping I can hunt them down much sooner. (I can never have enough fast and easy vegetarian lunch options that don’t involve the deep fryer in my building.) They are already on the Luvo website, so cross your fingers and think good thoughts that the Whole Foods in Oakland on Bay Street will start to carry them for me, okay? (That’s walking distance from my office.)

If you love your tweeps, click here so they can enter to win lunch/dinner from Luvo too.Click To Tweet

Want to try out Luvo for yourself? I have FIVE free entree coupons for you! These are manufacturer coupons that expire February 28, 2017 and it will be up to you to find your nearest Luvo dealer, I mean retailer, and redeem them before they expire. (Hint: check out Luvo’s “where to find” page to see if there is a grocery near you.) If you win, I will pop them in the mail to you when the giveaway ends.

A few bullet points on the high points of Luvo
A few bullet points on the high points of Luvo

 

 

a Rafflecopter giveaway

#runalltheraces #earnalltghebling
#runalltheraces #earnalltghebling

This past weekend I rocked Rock ‘n’ Roll Dallas for the second year in a row. While I wasn’t originally planning to return to Dallas–even though I loved the races, spring is really busy–but it quickly became a must when Rock ‘n’ Roll announced the Lone Star Legend. (Seriously, I like my running bling.) The medal prototype debuted at the Rock ‘n’ Roll San Antonio expo and, like the Desert Double-Down, is a cross-year challenge: first run San Antonio (typically December) and then run Dallas (typically March). The reward? A Texas-shaped, glittery medal, complete with a spinning Lone Star.

The only thing Texans love more than the shape of their state? The Texas flag.
The only thing Texans love more than the shape of their state? The Texas flag.

San Antonio 2015 was the capstone to my 2015 Rock ‘n’ Roll season: Rock ‘n’ Roll #11! For my friend Briana, it was also her tenth race, earning her the Gold Record. Briana’s friend Maria and our mutual friend, and Rock ‘n’ Blogger, Andrew joined us again, and the three of us all had the luxury of the VIP experience for the half marathon. The weekend began on Friday, with a quick bib pickup at the Expo. Well, it SHOULD have been quick, but one of the brilliant runners accidentally neglected to register for San Antonio and didn’t figure that out until after arriving at the Expo. Oops. This is the one hazard of having a Rock ‘n’ Roll Tour Pass–it’s easy to plan out your race calendar and then forget to go actually sign up for the races. Fortunately the Rock ‘n’ Roll team was quick to help me out, get me registered, and issue some bibs and shirts. There is a special bonus bib for Gold Record, and Briana was excited to pick it up.

By the time I’d fixed my “I forgot to register” problem, we didn’t have much time to explore the Expo. There was just enough time to snap a few quick pics of some of my favorite gear before the Expo closed and the runners were ushered out.

Orange Mud gear on sale at the Rock n Roll San Antonio Expo
Orange Mud gear on sale at the Rock n Roll San Antonio Expo
Cute food tastes better.
Cute food tastes better.

We then headed out to dinner. San Antonio is a good place to eat. Briana had a recommendation for dinner, and everything we ate there was amazing. Naturally we celebrated with a drink (when in a Tex-Mex restaurant, a little celebration is in order). After dinner we wandered down to see the lights on the River Walk, and run a few errands. Maria has a tradition of drinking pickle juice prior to every race in order to ward off cramps. I think pickles are gross, and find this a little disgusting, but there is science behind it. Plus I needed to pick up a few things at the drugstore. Turns out it is impossible to find jars of pickles downtown. We ended up talking a local Subway out of a little cup of pickle juice, and headed back to the hotel. I’m pretty sure we crashed instantly.

Saturday morning was the San Antonio 10k. The Rock ‘n’ Roll series has been adding 10k and 5k races in some markets, both in response to demand for shorter races (not everyone wants to run a half marathon), and to create the Remix (two races, three medals–no brainer for most of us who were going to do the half already). The 10k is sort of  sweet spot for me–I hate the first 2 miles of every race, so the 5k isn’t as much fun as the 10k. We got gorgeous weather for the run, and after many races that were hot or cold or wet or windy in 2015 I felt pretty spectacular. The 10k finishes right in front of the Alamo, where there was live music for the beer garden. Since San Antonio is the last race in the Rock ‘n’ Roll season, general shenanigans ensued.

Jimbob demonstrating how to drink like a Hall of Famer
Jimbob demonstrating how to drink like a Hall of Famer

Turns out that gigantic Hall of Fame medal makes a lovely drinking cup/shot glass. At one point a line of Hall of Famers that drank their Michelob Ultras out of the backs of their medals, but I wasn’t fast enough on the draw with my iPhone. (For those who are not aware, Michelob Ultra is the official beer sponsor for the Rock ‘n’ Roll races in the United States, so that is the only beer available at the finish line. Other beers might be available in VIP at certain locations, but since I don’t like beer, I haven’t researched that for you. If you run in Vancouver, there are local microbrews instead.)

 

 

 

 

Sometimes, I toast with java!
Sometimes, I toast with java! (Coffee over breakfast tacos.)

Smart folks that we are, we then hustled off to get breakfast tacos (and coffeeyescoffee). Between the other runners with their medals, and a group of re-enactors in period garb, it was a colorful brunch. (Also a loud one–muskets don’t come with silencers, and we started before the re-enactment ended.) I’m not sure why the rest of the country has not caught on, but it seems like the only place to get a proper breakfast taco is the part of Texas encompassing Austin and San Antonio. I’ve come close, but never quite hit perfection.

After lunch there was just enough time to shower and change, and take a quick stroll through the rest of the Expo (replenish my Nuun stash, etc.) before I had to lay down and rest my legs a bit. I had every intention of going to the Hall of Fame ceremony, awarding a special framed gold record to the runner who did the most Rock ‘n’ Roll races during the year, but I was exhausted from the prior week and suddenly it was time for dinner. Initially we attempted to meet up with a group of fellow fly-to-runners, but we had a little car issue and by the time we arrived our seats had been given to people on the wait list. Regardless, it was pasta time! (Yes, I know, most of us non-professional, not-running-to-place runners don’t need to “carb load.” I respect the science, but I also like pasta.) Dinner was delicious, and more moreso by the company of Briana and Andrew, since we’d shared various Rock ‘n’ Roll adventures since the Rock ‘n’ Roll Arizona in January.

 

Pre-race vegetarian eats
Pre-race vegetarian eats

All three of us had VIP for the half marathon (for me, as one of the perks from Rock ‘n’ Blog). We took a Lyft or an Uber over to the stadium early enough to enjoy some of the brunch amenities: bagels, peanut butter, toast, bananas, fruit platters, and I think some other stuff….I eat vegetarian, which was fine for breakfast since I typically don’t eat much before a race (but explains why I might not remember some of the breakfast food). Most important, COFFEE. The corrals were not that far from the VIP tent, so we didn’t have to rush out too soon. I actually walked to the corrals, reconsidered my clothing layers, and went back to bag check before heading back to the corral. I loved the smaller VIP-only bag check, as well as the VIP porta-potties (no lines, hand-washing station, extra paper towels and feminine hygiene supplies).

Each race’s VIP comes with different perks, so it’s important to read what the VIP experience offers for each market. In San Jose, for example, VIP was held inside a nearby restaurant, while in Dallas and Virginia Beach the VIP area was in a hotel. San Antonio also had VIP parking (close-in, included with each VIP) and a post-race massage area. The VIP tent offered shade (which I appreciate as a white girl who burns just thinking about the sun), and had table-seating. I didn’t take advantage of the post-race massages (they are first-come, first-served and I came in pretty late, plus I didn’t have ).

San Antonio has both a full marathon and a half marathon. I was completely done with marathons by the time December rolled around, plus I had the Dopey Challenge in front of me, so I ran the half. You don’t usually think of San Antonio as hilly–at least if you don’t live there, or haven’t been in awhile–but trust me, they are there! Fortunately also there were the students and faculty from Trinity University, who served as excellent cheerleaders and had some of the best signs I’ve seen. I didn’t take many pictures along the course, but again the weather was lovely and the course support was great!

Did I mention Trinity is atop a BIG HILL?
Did I mention Trinity is atop a BIG HILL?

 

The department-specific signs were hilarious!
The department-specific signs were hilarious!

 

Trinity isn't a huge school, I think every student and staff member was out cheering
Trinity isn’t a huge school, I think every student and staff member was out cheering

After the race, I met up with Andrew and Briana in the VIP tent. I’m not much of a complainer in general, but I have one HUGE complaint about the VIP tent’s post-race food: none of it was vegetarian! Yes, I understand I was in Texas, and Texas is the home of Team Beef (this is really a thing), but I was a vegetarian when I lived in Texas, and I’ve never had a problem finding things to eat. My choices at the post-race VIP food were extremely limited. I remember wilted lettuce leaves that appear to have been the serving platter decoration for something else (as the platter was empty). There may have been brown banana pieces (brown from sitting out for 5+ hours between pre-breakfast and when I finished the race), but the rest of the breakfast food was gone. There weren’t even Power Bars or potato chips (though I did eat the ones handed to me when I crossed the finish line). I was very, very upset about this–and remember, I got my VIP as a Rock ‘n’ Blog perk, so just imagine how I’d feel if I’d paid full price! I even asked the servers if there was any food without meat. Seriously, there were chicken enchiladas and beef enchiladas, but they couldn’t make cheese ones? Or haul out any breakfast leftovers? But the servers said, Nope! NO FOOD FOR YOU. This is really bizarre since on average, 10% of the population eats vegetarian outside of the home (whether they are vegetarian, vegan, limiting meat intake, keeping kosher, keeping halal, or for other reasons). This was a gross oversight. I’ve done everything in my power to bring this to the attention of management–I’ve tweeted and repeated, slathered it all over facebook, put it on my race feedback form, put it out there to the Rock ‘n’ Blog wranglers–and expect them to correct it for this year. (If not, they can expect me to have pizza delivered AND send them the bill.)

What did the VIP tent have for me post-race at San Antonio? Champagne. Let’s just say it is a bad idea to refuse to feed me but then give me champagne.

One Hall of Fame plus Three Gold Records
One Hall of Fame plus Three Gold Records

Naturally there was also an obligatory Gold Record shot. I tried to wrangle more people for a Gold Record and Hall of Fame photo, but it turns out many of those folks are gluttons for punishment and were running the full marathon. Many of them met up at the Expo for the Hall of Fame ceremony, but I was trying to pick a time when those getting their Gold Record at San Antonio could also join the photo. So I only managed to snag one Hall of Famer.

In between champagne, Nuun-tinis, and orange juice, we got to meet the third place men’s overall finisher for the marathon, Jose Roberto Zavala Calderon. Race officials were trying to explain that they were going to go get his award, but they didn’t speak any Spanish and the message was getting mangled. By that time I’d had sufficient champagne to jump in with my espanola semi-gringa and fix the situation. Jose turned out to be a super nice guy who didn’t mind my mangled Spanglish.

Check out that overall award!
Check out that overall award!

 

Would I do San Antonio again? Well, if I play my calendar correctly, San Antonio could be half marathon #100 for me…stay tuned for more!

 

P.S. I’m definitely ordering a pizza sent to VIP post-race!