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At the outset, if you know me, you know I love nuun. As I am typing this, there are a dozen tubes of nuun products in my cabinet, with as many promotional squeeze bottles sporting nuun art. I even like the “Immunity” products (which are basically a hydration product with vitamins and an unfortunate name selected for marketing purposes). For the purpose of this article, I probably could have picked any of the countless products that landed in my inbox to “boost” my immunity–this is just one example. I was slightly annoyed when I got a bunch of email ads for nuun’s “Immunity” products, wrapped in the guise of “how to stay healthy while flying.” That might have been fine, had it not been at the exact same time we started to get the earliest news about the novel coronavirus COVID-19. (I tweeted to nuun and told them it was in poor taste–my friends who are current and former nuun ambassadors agreed.)

As the virus itself began to spread in the United States, nuun joined the throng of companies regularly invading my inbox and my social media feeds to sell me something to “boost” my immunity, or worse as “protection” against the virus. (Word to the wise: there is currently NO product approved by the FDA, or any health or medical authority, to prevent COVID-19, as there is currently no evidence that any product can do so.) Aside from my general disgust with the entire lie that is “boosting” immunity, as if your immune system is an engine you can hit turbo-charge on without setting it on fire (a “boosted” immune system doesn’t just attack invaders, it attacks your own body, and we call that an auto-immune disease—it’s why those who have an auto-immune disease take medication to suppress the immune system, or “un-boost” it), I am specifically disgusted by every company trying to capitalize on the general population’s fears during a global pandemic.

(BTW if you don’t want to read the explanation about what’s inside? Feel free to skip to the summary and conclusion.)

Screen capture photo of an email add for nuun's "Immunity" product
More like “our profits come first.” Actual screen capture of the email from my inbox. Notice the emphasis on the “botanical blend”? More on that later…

Like most supplements, the website for nuun’s two flavors of “Immunity” doesn’t have any citations to peer-reviewed research, other published studies, or even clinical trials, of the products. (Since I wasn’t able to find any, I’m assuming the lack of links and citations on the website confirms their non-existence.) Absent those, we’ll just have to take a look at the product itself.

Let’s Look At The Main Ingredients

The “Ingredients” list on the nuun website is pretty innocuous: Dextrose, Citric Acid, Natural Flavors, Stevia Leaf Extract, Avocado Oil, Rice Concentrate. Translated, those are: sugar, a weak organic acid that occurs naturally in citrus fruits but is also manufactured industrially, “Natural Flavors,” a sweetener that is not sugar, avocado oil, and rice hulls.

Dextrose is a simple sugar made from corn. It is chemically the same as glucose, which is the form that sugar takes when it circulates in the blood. It may also be called “corn sugar” (NOT “corn syrup”) or “grape sugar.”

Citric Acid is what gives citrus fruits a tart taste. It is used in food products for flavor, and to acidify things, but also as a chemical agent that bonds things together (a chelating agent).

“Natural Flavors” is a term that is defined by the U.S. Food and Drug Administration (a part of the Department of Health and Human Services) in the federal rules that regulate food labeling, specifically 21 CFR sec. 101.222

“The term natural flavor or natural flavoring means the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional.”

21 CFR sec. 101.222

If that seems really broad to you, it is. When you see “natural flavors” on a label is it made of wheat? Or shellfish? Or eggs, or milk, or tree nuts, peanuts, or soybeans? You can’t tell—and that’s why people with Celiac Disease, and people with food allergies, avoid packaged foods that use the term. The benefits to manufacturers is that if they have to change the exact formula–say, red grapefruit extract becomes unavailable, but they discover they can use a pomelo extract and get the same taste–they don’t have to change the product labels. (Changing a product label is a very expensive and time-consuming process.)

Stevia leaf extract. Stevia rebaudiana is a plant that is native to South America (specifically Brazil and Paraguay). I was quite interested to learn it has only been legal for use as a food additive in the US since 2017, and it was Monsanto that began to lobby the US for testing and approval of stevia in the 1980s. What makes stevia particularly useful as a sweetener is that the human body does not metabolize the glycosides in it—which is why it has no calories—AND it does not ferment stevia (so you don’t get the tummy trouble caused by some sugar alcohols). You can read more than you ever wanted to know about stevia leaf extract, including the FDA paperwork approved it for “generally recognized as safe” (GRAS) status for use in food.

Side note: wait, if there’s sugar, why is there also stevia? Simple: stevia can have a bitter aftertaste (and some people taste it more strongly than others). A blend of stevia leaf extract and sugar allows a product to reduce the amount of sugar it contains, while still remaining palatably sweet.

Avocado oil is an edible oil pressed from avocado fruit. It is used as an ingredient in food products. Primal Kitchen, for example, makes a mayo using avocado oil, and sells it separately as a cooking oil. It has a really high smoke point (meaning you can turn the temperature way up before the oil in the pan will start to smoke). Since it doesn’t have a strong flavor, avocado oil can be used to help spread/carry other flavors. It is high in the “good fats” (monounsaturated fat) and Vitamin E, which is one of the reasons it is also a popular ingredient in skin care and cosmetic products.

Rice hulls are not what you’d think of as actual rice. Instead, this is the outer fiber and silica layers of rice; this is used as an anti-caking agent (keeps powdered ingredients from sticking together/clumping) in place of something like silicon dioxide.

But Wait! There’s More!!

But this isn’t actually a complete ingredients list. If you look at the “Nutrition Info” section, you can see the rest of them. Below is the “amount per serving” listed on the website as of today. (“DV” is similar to”RDA,” but it does not account for age, gender, or pregnancy.)

  • Sugars 2g (this is the dextrose)
  • Vitamin A (as beta carotene) 450 mcg (50% DV)
  • Vitamin C (as ascorbic acid) 200 mg (222% DV)
  • Vitamin D (as ergocalciferol) 10 mcg (50% DV)
  • Vitamin E (as d-alpha tocopherol) 3 mg (20% DV)
  • Calcium (as calcium carbonate) 15 mg (<2% DV)
  • Magnesium (as magnesium oxide) 15 mg (4% DV)
  • Zinc (as zinc sulfate) 5 mg (45% DV)
  • Selenium (as selenium rice chelate) 20 mcg (36% DV)
  • Chloride (as Himalayan sea salt) 40 mg (2% DV)
  • Sodium (as sodium bicarbonate, Himalayan sea salt) 100 mg (4% DV)
  • Potassium (as potassium bicarbonate) 150 mg (3% DV)
  • Proprietary Herbal Blend (125 mg): (1) Elderberry extract [Sambucus nigra L. (fruit)], (2) Organic Ginger Powder [Zingiber officinale L.(root)], (3) Organic Turmeric [Curcuma longa (root)], (4) Echinacea purpurea (aerial)

Since a serving size is one tablet, and that is 5.4g, one serving of nuun Immunity is 2g sugar (dextrose) and 3.4g other stuff. At 15 calories, sugar accounts for more than half of the calories.  1g of dextrose is 3.4 calories, so there are 7.8 calories attributable to dextrose. (If you’re running or otherwise exercising–and even if you’re not–the small amount of calories aren’t going to hurt you. To be clear: I’m not trying to imply there is anything wrong with dextrose or calories in your electrolyte beverages.)

What Is All That Stuff?

Vitamins. You probably recognize the vitamins. Selenium powers the internet, according to Google, and allows you to work in parallel across browsers with no coding skills. (Nerd joke! Really though.) Selenium is a basic chemical element (Se, atomic number 34). It is toxic in large doses—notice it is measured in micrograms—but necessary for the human body in small amounts. (The acceptable daily limit is around 400mcg, though one study found humans can ingest 800mcg before showing symptoms.) It serves as a catalyst in a variety of necessary chemical reactions in the body.

Electrolytes. Sodium, calcium, potassium, chloride, phosphate, and magnesium are all electrolytes. Nuun contains all of these except for phosphate. Dissolved electrolytes create a positive or negative charge. This is really important in the human body, as electrolytes help to maintain the balance of fluid inside cells and in the space between cells. If your electrolyte balance is out of whack, you can drink tons of water but still be dehydrated! (This is because your body has to maintain the right amount of electrolytes in each location–inside and outside the cell–to protect you.) Both dehydration and overhydration can cause major problems with the heart and brain.

That leaves zinc and the “proprietary blend.”

Need Vitamin C? Get an entire day’s worth in single orange–plus fiber and more! (c) Styled Stock society

Zinc

Zinc is another element that human bodies need in trace doses; it is the second-most abundant trace mineral in the human body (iron is the most abundant). It plays an important role in a large number of biological reactions in the body. The human body stores about 2-4g of zinc in the brain,  muscle, bones, kidney, liver, prostate, and eye. Zinc supplementation may help with acne and depression (when taken with an antidepressant medication).

Zinc appears in nuun Immunity because people associate zinc and vitamin C with preventing the common cold. I turned to Examine for more information because Examine does not advertise supplements or accept ads, and bases their articles on peer-reviewed science.  I also really like that each article includes a chart showing the claims and the evidence to support it. HIGHLY recommend you bookmark it.

High dose zinc lozenges appear to reduce the duration of the common cold; it isn’t clear whether zinc provides protection against getting a cold in the first place. (In other words, there isn’t solid proof zinc will prevent you from getting a cold.) Examine notes that “Zinc lozenges, for the purpose of reducing the common cold, seem to be most effective when the total daily dose is over 75 mg and is divided into 6-8 doses, each separated by 2-3 hours when awake. It is likely dangerous to take zinc lozenges for extended periods of time.” (This is because taking zinc at high levels can prevent your body from absorbing copper properly—taking too much of any one thing into the human body tends to cause a deficiency of something else.) So the 5mg of zinc in nuun Immunity? It’s on the low end for a zinc supplement. To reach the most effective dose to shorten a cold—remember it does not prevent the cold—you’d need to take 15 tablets per day.

Now if you’re just trying to make sure you get your recommended daily dose of zinc sure, one tablet is almost half. But you can also find it in food—animal products have zinc (meat, fish, shellfish, poultry, eggs, dairy) and so do plant foods. Assuming there is adequate zinc in the soil, plants with the most zinc include wheat, seeds (sesame, poppy, alfalfa, celery, mustard, pumpkin, sunflower), beans, nuts, almonds, and blackcurrant.

So how about that “Proprietary Herbal Blend”?

First, let’s look at the label “proprietary herbal blend.” This is a term supplement manufacturers use to avoid stating how much of each individual ingredient is in a product. Some supplement companies, and seemingly every blogger indexed on google, will tell you that this is a sketchy way of avoiding quality control, or hiding what’s in the product. To be fair, there is a reasonable argument to be made that a company may use that term in order to prevent other companies from marketing a competing “knock off” product, essentially stealing their special formula for a dietary supplement. I don’t find it particularly convincing as an argument though, since it’s still possible to buy that product, test it to see what’s really in it, and then knock it off anyway. Further, people who are taking multiple supplements may need to keep track of how much of a given component (like caffeine) is in each product. Federal law only says that the label must identify each component of the “proprietary blend” and list the ingredients in order by weight. So if a “proprietary blend” lists ingredients A, B, and C, the blend contains more A than B, and more B than C. If you want to get nerdy on it, take a look at 21 CFR sec. 101.36(c).

Maybe this isn’t even a big deal for nuun’s “Immunity.” At 125 mg of a 5.4 g serving, the “proprietary herbal blend” isn’t very much of the product. Let’s just do the math: one serving is 5.4g  or 5,400mg.  So 125mg = 2.31% of the product.

Elderberry extract [Sambucus nigra L. (fruit)]. Elderberry syrup has been a folk remedy for colds for like unto forever. I personally have friends that swear by it. If any group was going to make a claim that elderberry is helpful, you’d think it would be the National Center for Complementary and Integrative Health. But at least as of September 2016, NCCIH states “although some preliminary research indicates that elderberry may relieve flu symptoms, the evidence is not strong enough to support its use for this purpose” and “there’s not enough information to show whether elder flower and elderberry are helpful for any other purposes.” These are descriptions of research with PURE elderberry—not a product with some fraction of a proprietary blend. To be fair, there is a study that shows elderberry was helpful to reduce cold duration and symptoms, but it was limited to intercontientnal air travelers. The study is called “Elderberry Supplementaton Reduces Cold Duration and Symptoms in Air-Travlers: A Randomins, Double-Blind Placebo-Controlled Clinical Trial.” It was published in the journal Nutrients in March 2016. You can read the extract on PubMed. A subsequent meta-analysis—that’s not a study, but an analysis of all published studies—shows black elderberry can be effective in treating upper respiratory symptoms. “Black elderberry (Sambucusnigra) supplementation effectively treats upper respiratory symptoms: A meta-analysis of randomized, controlled clinical trials.” This was published in the journal Complimentary and Therapeutic Medicine in February 2019. The abstract is on PubMed. Again, these are studies of actual elderberry, not a fraction of a proprietary blend. Further, the studies that indicate it might be effective show it reduces the length and symptoms—there is no evidence it is preventive.

Organic Ginger Powder [Zingiber officinale L.(root)]. Ginger is well-known for use in settling upset tummies. According to Examine, doses of 1-3 grams can fight nausea. Examine also found studies tend to show ginger reduces inflammation. But remember, we don’t know how much ginger is in the “proprietary herbal blend” and it could be less than 1g. Even if there’s a ton of ginger powder in that 125g, reducing inflammation does not mean you are protected against viruses (including the common cold—caused by a type of coronavirus). It’s also notable that loads of supplement makers and processed food manufacturers are capitalizing on the current “anti-inflammatory” trend. But there isn’t any evidence that inflammation plays a role in catching a virus like COVID-19 (or even a cold, for that matter). Before you get too excited about the “inflammation is bad” theory, you should also consider that inflammation is a necessary component of the healing process for acute injuries, and is also the reason you get sore muscles after a workout.

Organic Turmeric [Curcuma longa (root)]. The health benefits of turmeric (largely as an anti-inflammatory) are intensely overhyped, as I wrote back in October 2018. The little research that has been done is on curcumin, and turmeric is only about 3% curcumin. The articles cited on Wikipedia conclude there is no high-quality evidence for using turmeric (or curcumin) to treat any disease. There’s nothing in PubMed that backs claims for turmeric either (and not much for the 3% curcumin it contains).

Echinacea purpurea (aerial). Echinacea is widely sold to prevent or treat the common cold, but the evidence that it does so is sketchy at best. Similarly, a meta-analysis I found on PubMed indicates echinacea might have a preventative effect on upper respiratory infections BUT “whether this effect is clinically meaningful is debatable” AND there was no evidence for an effect on the duration of upper respiratory tract infections. “Echinacea for the prevention and treatment of upper respiratory tract infections: a review and meta-analysis.” Published June 2019 in the journal Complementary Therapy and Medicine. Abstract on PubMed. While there is one study about echinacea being effective against the common cold, it wasn’t a study of echinacea in general, but a study of Echinaforce (a specific brand of extract—and not what’s in nuun “Immunity”). “Echinacea purpurea: A Proprietary Extract of Echinacea purpurea Is Shown to be Safe and Effective in the Prevention of the Common Cold.”  Abstract on PubMed.

In Summary: This Is Not Going To “Boost” Your Immunity

Also, that is A Good Thing. Your immune system is a complex system of structures and processes. It’s not something you can easily manipulate with a supplement, especially if your lifestyle involves insufficient sleep. Instead of looking for magic in a potion or a pill, why not adopt some permanent healthy habits and make some lifestyle changes? The New York Times has some suggestions. My favorite? “Eat a balanced diet, exercise, and skip unproven supplements.”

Citrus fruits contain carbohydrate, fibre, vitamin C, potassium, folate, calcium, thiamin, niacin, vitamin B6, phosphorus, magnesium, copper, riboflavin, pantothenic acid and a variety of phytochemicals. (c) Style Stock Society

Disclosure: This post by Lauren Grant was provided by New Hope Network. I am a member of the New Hope Influencer Co-op, a network of health and wellness bloggers committed to spreading more health to more people. The parts in italics? All me!

Eating right doesn’t have to equal mundane meals and slim wallets. And this list of the ten healthiest—and cheapest—plant-based foods proves just that. From leafy greens and grains to fruit and hearty vegetables, these ingredients guarantee nutritious, budget-friendly meals that will satisfy even the hungriest of appetites. So say good-bye to boring breakfasts and flavorless side dishes and get in the kitchen with these versatile recommendations. They provide endless options for healthy, money-saving meals that will fuel your body and save your wallet. There is something for everyone!

Nuts for Seeds?

Pumpkin Seeds

Pumpkin Seeds. When it comes to buying seeds and nuts, you may experience some sticker shock. Stop struggling between health and savings, and pick up a bag of nutritious, budget-friendly pumpkin seeds.

Cost: $0.30 per ¼-cup serving ($4.25 per pound).

Benefits: Pumpkin seeds—or pepitas, as they’re called when they’re shelled—pack a lot of health benefits for their little size. Aside from offering a high amount of manganese, just ¼ cup of pepitas contains nearly 50 percent of your daily need for magnesium—important for muscle, heart and bone health. That same serving size is high in heart-healthy fats and adds almost 10 grams of protein to your diet.

Ideas: I like pumpkin seeds on my salads, but I also like them plain (cooked, even in the shell!). Next time you gut your Jack o’ Lantern, save the seeds, wash and pat dry, then spread on a cookie sheet with a little oil and salt; bake until they start to turn brown, stirring occasionally. Buy in bulk to save money. Spending to treat yourself? Try Health Warrior’s pumpkin seed bars!

Need Some Color in Your Life?

Carrots & Cauliflower. With a combined résumé that’s pretty stunning, these two powerhouse veggies are vital when it comes to filling your plate and your wallet.

Cost: 0.20 to $0.50 per cup ($0.98 to $2.48 per pound).

Benefits: One cup of carrots alone surpasses your daily need of vitamin A. Throw in the various antioxidants (beta-carotene being the most well-known, and a precursor to vitamin A), and you’re already looking at one of the healthiest foods you can buy. Add a cup of cauliflower to up the ante. Just 1 cup contains 73 percent of your daily vitamin C needs; plus it’s been shown to decrease the risk of various cancers.

Ideas: Grate cauliflower and cook, use in place of rice. Carrots roast nicely either whole or chopped into pieces, alone or with other root vegetables, but my favorite way to eat them (in the winter, at least) is in carrot and roasted red pepper soup. Make a hearty all-vegetable meal by topping a baked potato with cauliflower and carrots; add broccoli for color variety and top with butter or cheese if that’s your thing.

Bean There, Tried That?

Pinto BeansPinto Beans. Whether dried and cooked or used straight from the can, heart-healthy pinto beans are one of the cheapest protein sources you can buy.

Cost: $0.04 per ½-cup cooked serving from dried beans ($0.80 per pound dried beans) and $0.20 per ½-cup serving from canned beans ($0.64 per pound canned beans).

Benefits: Not surprisingly, pinto beans are packed with fiber. Just ½ cup of cooked beans gives you more than 30 percent of your daily recommended intake for dietary fiber. Additionally, pinto beans contain high levels of folate, magnesium and potassium, all of which contribute to heart health. And, being high in protein and iron makes pinto beans a favorable plant-based alternative to red meat.

Ideas: My go-to “lazy dinner” is the homemade version of Cafe Yumm’s classic bowl: brown rice, beans of your choice, salsa and/or pico de gallo and/or chopped tomatoes, top with cheese and Yumm sauce. Make it fancier by adding some sliced olives, chopped onions, garlic, cilantro, and cheese. If quac is your thing, that would work too. (Yuck.) Need Yumm sauce? Find out where to buy it here.

Feeling Fruity?

Butternut squashButternut Squash. This hourglass-shaped fruit (yes, it’s a fruit) has taken a backseat to summer squash for far too long. The butternut is a winter squash that offers more benefits and versatility than is often thought.

Cost: $0.40 per 1-cup serving ($1.31 per pound).

Benefits: Although some produce hide their nutrients, butternut squash isn’t afraid to flaunt them. Its brightly colored orange flesh indicates the presence of beta-carotene, which we know to fight certain cancers and protect eye health. Beyond that, this gourd adds a healthy amount of fiber and vitamins A and C to your diet, which in combination contribute to a strong immune system, bone and tissue health and healthy blood sugar levels.

Ideas: Not a big squash eater here…but I do love chopped, baked butternut squash served warm on a winter salad (kale, goat cheese, dried cranberries, sunflower seeds) or in a cold quinoa or rice-based salad (especially pretty with the black “forbidden rice”). In the winter, I love using it in soup. If you’re not up for cooking, look for Pacific Foods butternut squash soup (it comes in a carton, so if you take it to work for lunch you can make it last two days).

Would it Kale You to Eat Greens?

KaleKale. This once rare but now beloved veggie can be found on tables and menus everywhere. The popularity of this leafy green has caused prices to drop, and you should take advantage of its nutrition prowess.

Cost: $0.11 per 1-cup serving ($1.60 to $2.00 per pound). (I seriously dare you to try to eat a pound of kale. I swear it cannot be done.)

Benefits: Kale contains more lutein, a type of carotenoid important for eye health, than any other produce. It’s also high in manganese and vitamins A, C and K, all of which contribute to kale’s health benefits—such as lowering your risk of some cancers, reducing your risk of blood clots and boosting your bone and tissue health. Just 1 cup of loosely packed kale contains 20 to 25 percent of your daily vitamin C needs.

Ideas: Before I started to like the taste of kale, I used to “hide” it in my smoothies. Turns out I just prefer thinly sliced kale to big kale leaves–try it, you might like it better too! I am particularly fond of the chopped salad kits by Taylor Farms, Eat Smart, and Fresh Express. Yes, they definitely increase the cost of the kale, but they also ensure I will eat it–wasted food is wasted money.

Fancy Something Fuzzy?

EdamameFrozen Edamame. High in fiber and protein and low in unhealthy fats, soybeans are an easy and healthy way to get more bang for your buck. Not many protein sources render as strong of a nutritional profile, which lands edamame on this list.

Cost: $0.34 per ½-cup serving ($2.72 per pound) of frozen, shelled edamame.

Benefits: Edamame contains a long list of vitamins and minerals (some rarely heard of), with the most notable being iron, manganese, B vitamins and vitamin K. Additionally, edamame is a complete protein, which means it contains all of the nine essential amino acids, a rarity in plant protein sources.

Pro tip: You can find edamame at Trader Joe’s, and often at discount grocers such as Grocery Outlet. It’s easy to steam, and you can even warm it in the microwave. If you buy the edamame still in the pods, it tends to be substantially cheaper than the shelled stuff; I find it helpful to buy the pods so it takes me longer to eat it.

Fuzzier?

KiwiKiwifruit. This little fruit packs flavor, nutrition and a gorgeous green hue inside an unusual fuzzy peel. Simply slice in half and scoop out flesh with a spoon, or peel and slice, or even eat it sliced with the peel on (wash it first, of course) for a quick, healthful snack.

Cost: $0.53 per fruit ($3.56 per pound).

Benefits: An incredible source of vitamin C, kiwi is a good option when oranges become mundane. Just one kiwi serves up a hefty amount of dietary fiber and more than 30 percent of your daily needs for vitamin K. This small green fruit, speckled with tiny seeds, has been found to benefit cardiovascular health and respiratory problems such as asthma, shortness of breath and coughing.

Lunchbox Envy: I first learned to love kiwi when a classmate brought one in her lunch. We used to peel them with our fingers–messy, but satisfying–but you can also slice it in advance. Kiwi is really yummy frozen, and frozen sliced kiwi looks pretty in drinks and sparkling water.

Are You the Saucy Type?

Marinara SauceMarinara Sauce. Although it may be surprising to see a sauce on this list, marinara has earned its place. Made primarily of whole foods, including tomatoes and spices, marinara contains a long index of antioxidants. But be sure to check labels and look for marinara with the fewest grams of added sugars and sodium.

Cost: $0.32 per ½-cup serving ($1.92 per 24-ounce jar).

Benefits: Tomatoes are naturally high in the antioxidant lycopene—thought to have cancer-prevention benefits—and when cooked, lycopene becomes more readily available to absorb. Marinara also provides a good amount of iron and vitamin C.

Top tip: It’s not hard to make your own sauce, and then you can control how much sugar and salt is added. You don’t even have to start with fresh tomatoes–try canned tomatoes or tomato paste, and add an Italian herb blend. I like mine with garlic, and sometimes pieces of bell pepper and onions. If you have picky eaters, try making your sauce relatively plain, and offer a buffet of add-ins, such as mushroom pieces or grated Parmesean cheese.

Sticks to Your Ribs, They Told Me…

OatsOats.  A quick, nutritious breakfast, old-fashioned oats offer a myriad of health benefits in just one bowl. This wallet-friendly whole-grain can be enjoyed sweet or savory, and is a great foundation for a healthful meal or snack.

Cost: $0.07 per ½-cup serving ($1.09 per pound).

Benefits: Naturally gluten-free (but often processed in facilities where gluten-containing grains are also processed), oats deliver almost 10 percent of your recommended daily fiber needs in just ½ cup cooked, along with 3 grams of protein. Also, the daily intake of unrefined, concentrated sources of fiber in oats has been found to reduce the risk of cardiovascular disease, type 2 diabetes and breast cancer. Now that’s a healthy carbohydrate!

Warning!! If you (or the person you’re serving the oats to) is celiac or has a gluten allergy, be absolutely certain to look for oats that are certified gluten-free. That ensures the oats were processed in a place and manner that ensures they will not be cross-contaminated. Buying in bulk might be cheaper, but not if it’s going to make you ill.

Keen for Something Ancient?

QuinoaQuinoa. Although this seed has been around since 1200 AD, quinoa took the world by storm just a few years ago, thanks to its incredible nutrient profile, credited with strengthening warriors through the ages.

Cost: $0.21 per ¾-cup cooked serving ($2.14 per pound).

Benefits: These tiny seeds provide 8 grams of complete protein and nearly 60 percent of your daily manganese needs in each ¾-cup cooked serving, making it an ideal plant-based protein. It contains essential fatty acids and heart-healthy fats, as well as anti-inflammatory benefits—proving that good things do, after all, come in small packages.

More than salad! Quinoa is often served as a side dish or salad, like rice. You can add it to soups, breads, meat-loaf (and meatless-loaf!), and a wide variety of other dishes. I’m also a fan of Qrunch, quinoa-based frozen foods. Qrunch products are certified gluten-free and made of ingredients you recognize. In addition to burger-type patties, I really like the “breakfast toastables” which are tasty with syrup, or can be a quick grab-and-go hand-held breakfast. 

Stretch Dollars While Eating Well?

I’d love to hear how you enjoy these foods! Is there a recipe you like to use them in? Or do you prefer some other inexpensive yet nutritious finds?

On the THIRD Day of Christmas–yes, the Third Day…go ahead and google that, I can wait…I offer you a post about OATS. (Better than three French Hens, and easier to prepare, too.)

Why Oats?

Earlier this year, I used my first Inside Tracker test. (I’m reminded of this as I am about to take the next one on Friday.) Inside Tracker tests your blood for certain biomarkers–including the ones your doctor is interested in, such as triglycerides and cholesterol. Each is assigned to green (optimized), yellow (needs work), and red (take action immediately). Based on the results of the blood testing, as well as your goal input, Inside Tracker recommends specific actions you can take to improve those biomarkers (for example, to lower your cholesterol). These actions include food and supplement recommendations to move your biomarkers into the green zone.

One of the foods Inside Tracker recommended for me? Old fashioned rolled oats. Inside Tracker described the purpose like this: “Oats are high in soluble fiber, which can reduce cholesterol levels and raise HDL. A serving is 1/2 cup raw or 1 cup cooked. Enjoy one serving each day.” Being the nerd I am, I immediately started in on the research.

Nature's Path Love Crunch
Nature’s Path Love Crunch, like many granolas, features rolled oats as the main ingredient

Dietary Fiber: Soluble v. Insoluble v. Resistant Starch

First, let’s talk fiber. As I recall, fiber only had two types when I took my freshman nutrition class, but now there are three? Actually, that depends on which source you consult. (If you’re truly interested, the Wikipedia entry on Dietary Fiber breaks it all down for you.) Dietary fiber comes from plants: fruit, vegetables, legumes, and whole grains.  In general, dietary fiber is a carbohydrate component of food that cannot be completely broken down by your digestive system.

Soluble fiber dissolves in water and makes a gel-like substance. According to the Mayo Clinic, soluble fiber is helpful in controlling blood sugar and can help reduce cholesterol. Sources of soluble fiber: oats, barley, flaxseed, peas, beans, apples, citrus fruit, carrots, psyllium. As the FDA points out, soluble fiber is broken down by bacteria in the intestines, and does provide some calories to the body as a result.

Insoluble fiber does not dissolve in water. This is the fiber that makes up the bulk of feces. It helps move material through your digestive system. Sources of insoluble fiber: whole wheat, wheat bran, beans, cauliflower, green beans. This type of fiber passes through the body undigested, and is not a source of calories.

Resistant starch is a type of insoluble fiber. It can be fermented in the gut. Resistant Starch develops during the heating and then cooling of some foods such as potato, pasta, and rice; it also exists in raw bananas. There are also some grains that were developed specifically for their high resistant starch levels including high amylose corn and high amylose wheat. Foods high in resistant starch often have a low glycemic index, which means they have a relatively lower impact on blood glucose levels.

Sources of fiber. For a list of foods that are good sources of fiber, check out this list by Today’s Dietician.

In addition to positive affects on blood sugar and cholesterol, dietary fiber also regulates bowel movements, and helps create a sense of satiety so you feel fuller when eating less than you would (if you only had low-fiber foods). Fiber also slows the passage of food through the digestive system, which helps you feel full longer after you eat. Researchers are looking at the effects of a high-fiber diet on risk for colon cancer, and how fiber affects the microbiota in the gut, which has implications for obesity prevention. (PubMed has at least a dozen articles on this research.)

All About Oats

As a vegetarian, of course I appreciate fiber–most of what I eat should fall into the high-fiber category, right? Well, not exactly. Processing affects the amount of fiber in foods–and grain processing often removes the fiber! But I’m getting ahead of myself.

Oat basics. According to Harvard’s T.H. Chan School of Public Health, “Oats, formally named Avena sativa, is a type of cereal grain from the Poaceae grass family of plants. The grain refers specifically to the edible seeds of oat grass[.]” Their page on oats states oats are high in both soluble and insoluble fiber, phosphorus, thiamine (also called vitamin B1), magnesium, and zinc. For more, check out Harvard’s page on oats.

More about oats.Oats require a cold climate to grow. Oats do not exist as a Genetically Modified Organism or GMO, so if you are buying oats that have a non-GMO label, you’re paying extra for that label which could be applied to every oat in the universe. Oats themselves have no gluten, and are therefore gluten-free. However, if you have Celiac Disease you should proceed with caution and only purchased oats that are certified gluten-free. This is because (1) oats can be contaminated if they are grown on a field that previously had a gluten-containing crop on them, and (2) oats processed in a facility that also processes gluten-containing products may be cross-contaminated.  (Thanks to the Prairie Oat Growers Association for this data.) Finally, there is some evidence that some people with Celiac Disease may have adverse reactions to oats. This may be because oats contain a protein called avenin, which is similar to gluten.

Types of oats. The Oldways Whole Grains Council has a wealth of information on oats, and has photographs of each of the types of oats, which is helpful in understanding the difference.

  • Whole Oat Groats are the entire grain kernel. They take a long time to cook, and are usually only found in health food stores. If you harvest oats and then take off the hull, that’s a whole oat groat.
  • Steel Cut Oats are whole oat groats that have been cut into pieces (using steel, right?). Irish Oatmeal is steel cut oats.
  • Stone Ground Oats are whole oat groats that have been ground up using stones (traditionally) instead of cut with blades. This results in smaller pieces and a creamier texture when cooked. Scottish Oatmeal is stone ground oats.
  • Rolled Oats are whole oat groats that have been steamed and then smashed flat. This turns them into flakes. When you see oats in oatmeal cookies, those are usually rolled oats. Rolled oats are also called old fashioned oats.
  • Quick Oats and Instant Oats are rolled oats that have been steamed longer and/or ironed into thinner flakes. This makes them cook faster, but changes the texture. Quick oats/instant oats ARE whole oats, and therefore a whole grain.
  • Oat Flour is whole oat groats that have been ground into a flour.

Some non-whole grain forms of oats include oat germ and oat bran. Prior to doing this research, I didn’t realize that rolled oats and quick oats have the same exact content as stone ground oats! Did you?

Research on the benefits of oats

Harvard’s page on Oats (linked above) identifies all sorts of neat health benefits:

  • Beta-glucan (the primary type of soluble fiber inoats) slows digestion, increases feelings of fullness, and suppresses appetite
  • Beta-glucan can bind to cholesterol and help move it out of the body
  • Phenolic compounds and phytoestrogens are antioxidants that reduce chronic inflammation associated with cardiovascular disease and diabetes

The Harvard page also identifies specific studies about oats and heart disease, diabetes, weight control, and digestive health. The Whole Grains Council—which has more of an interest in promoting the health benefits of oats than Harvard’s School of Public Health—has a page with descriptions and links to studies that reach the following conclusions about oats and health:

  • Oats may reduce asthma in children
  • Oats may boost nutrition in gluten-free diets
  • Oats increase appetite-control hormones
  • Oat beta glucans improve immune system defenses
  • Oats help cut the use of laxatives
  • Oats may help reduce the risk of Type 2 Diabetes
  • Oats may improve insulin sensitivity
  • Oats lower bad cholesterol
  • Oats help control blood pressure

Adventures in Oats!

Since eating more oatmeal cookies would make me happy but not necessarily advance my health goals, and I don’t have time to cook steel cut oats every morning, I looked into other ways to eat more oats. My initial foray into making “overnight oats” via an online recipe turned out to be…disgusting, in a word.

Oats Overnight items included in the prize
Oats Overnight Blender Bottle and individual serving packets

Oats Overnight.

Since my own overnight oats were terrible, I decided to try some pre-packaged ones. Unlike other types of overnight oats, Oats Overnight is intended to be drinkable. The main ingredient is whole rolled oats. Preparation involves putting a packet into a Blender Bottle minus the plastic blender ball, and adding milk or a liquid of your choice. Pop it in the fridge overnight and poof! Breakfast! Pros:  Added protein. Easy to prepare. There are now a variety of flavors including three vegan options that use pea protein. The oats are certified gluten-free. The “classic” flavors are made with whey protein and the mocha flavor has caffeine. Shaker bottle can be reused an infinite number of times (unless you leave it somewhere hot with milk still in it, in which case the plastic might take on a permanent odor). Cons: If you like to chew your breakfast, this is not your best option. Individual serving packets are not recyclable.

 

Maker Oats
Maker Oats five-pack and glass jar (not included in giveaway prize)

Maker Oats.

Another type of overnight oats, the Maker Oats starter kit comes with a glass jar, but you could easily use any jar (so long as you don’t add too much liquid). Similar to Oats Overnight, you put a packet in the jar, add your milk or plant-based milk, shake, and stick it in the fridge. Poof! Breakfast! The main ingredient is thick cut rolled oats. The consistency is much thicker and more substantial than Oats Overnight. The starter set includes a jar and packets, otherwise you buy a box with packets. Pros: Thick, spoonable oats. If you like them hot, you could easily heat them in their jar (just watch out as glass gets hot). You may find that a single “serving” is enough for two breakfasts. Maker Oats also contain chia seeds. Cons: So far there are only three flavors, so you might get bored. No added protein, so if you use plant-based milk or nut milk this is not a high-protein breakfast. If you have Celiac Disease, these may not be your best choice as they are not certified gluten-free. Like the others, individual serving packets are not recyclable. To date, these are my favorite!

Bob's Red Milll products
Bob’s Red Mill single serve oatmeal and muesli samples

Bob’s Red Mill.

I live in Oregon–how could I not love employee-owned Bob’s? Bob’s Red Mill makes a variety of products containing oats. There are single-serve oatmeal cups (pineapple coconut, fruit and seed, cranberry orange, classic, and gluten-free varieties: blueberry hazelnut, brown sugar & maple, apple cinnamon oatmeal) and bagged multi-serve oatmeal (regular rolled oats, thick rolled oats, steel cur oats, Scottish oatmeal, old fashioned rolled oats, quick rolled oats, and several gluten-free varieties). Pros: multiple options, including both flavored oatmeal and plan oats. Sign up for the mailing list and get coupons by mail. If you’re not into oatmeal, you can try the museli, which also contains oats. Most of the oatmeals also contain flax and chia seeds. Cons: the flavored varieties tend to be higher in sugar than either Maker Oats or Oats Overnight. The single-serve cup packaging is not reusable.

 

The Soulfull Project
The Soulfull Project: eats for me and a donation too? WINNING.

The Soulfull Project.

The Soulfull Project is a certified B-Corporation. The Soulfull Project’s cereals are all multi-grain; as far as I can tell, they all have rye, oats, quinoa, flax, and chia (but I didn’t examine every label so this might not be 100% true). Their big selling point is that for every serving they sell, they donate a serving to a food bank or other community-based group fighting hunger by providing meals, and you can see where their donations go on the website. The Soulfull Project products come in single-serve cups, 5-packs of single servings in plastic bags, and in multi-serving pouches. Pros: All of the products are vegan. Some products are certified gluten-free. If you don’t add too much liquid, the resulting cereal is thick and sticks to your spoon. Single-serve plastic cups might be recyclable (depending on where you live). Cons: The flavored products tend to be higher in sugar than Maker Oats and Overnight Oats (up to 12 grams of sugar).

The Giveaway!

There is ONE prize pack up for grabs to one winner with a United States mailing address. (Sorry international friends, but postage is dear and I don’t know what the rules are for shipping food to various other countries.) This prize is not sponsored by any company or brand, though I received some (but not all) of the contents at trade shows. Contents:

  • Oats Overnight Blender Bottle and 4 individual packets (chocolate peanut butter banana, strawberries & cream, green apple cinnamon, peach upside down cake) (retail value: $22.00)
  • Maker Oats, apple & coconut (one serving package) (retail: $2.00)
  • The Soulfull Project 4 Grain Blend, full size (retail: $6.50)
  • Bob’s Red Mill Oatmeal cup (cranberry orange one serving package)
  • Bob’s Red Mill Fruit & Seed Muesli, 2 servings (one serving packages)
  • Grandy Oats original Coconola coonut granola, grain free (sample size)
  • Better Oats Steel Cut Oats, maple & brown sugar (one serving)
  • Nature’s Path Love Crunch dark chocolate and red berries (sample packet)

a Rafflecopter giveaway

Disclosure: I received advance access to the e-book version of Following Fit in exchange for my feedback and honest review. The author also graciously offered a copy of the printed book, which is the prize in this giveaway. All of the words and opinions in this post are my own.

Following Fit book cover
Available now in Kindle format, coming soon in print!

When I started to read Following Fit, I knew from the first pages of the introduction that I was going to rip through this book like college kids rip through a bag of Doritos. Like Kristen Perillo, I was a “bread thief” (and even had extra rolls and a tiny amount of butter instead of dessert in the no-fat, high-carb 90s). I also dropped athletic pursuits early. We had the same early experiences with self-imposed perfectionism and anything less than 100% meaning failure. If you grew up in the 80s and 90s, you’ll recognize parts of your own life in Kristen’s story, too.

Like blogs? You’ll love the book. This book evolved from Kristen’s former blog, so it is written in bite-sized pieces. Each short chapter tells part of the story, and could stand alone as an essay. I could see an English class using this book as a study in essays, one chapter each week; I could see reading one chapter each night as a light and easy read before bed. Her commentary on how popular media treat the female body in a number of contexts is particularly on point.

It’s not just about the fitness. Even if you’re not an avid reader of health and fitness books, there’s something in here for you. This book touches on the very personal meanings of concepts like commitment, worthiness, motivation, health, and failure. I particularly enjoyed that several of the sections focused on fitness myths (e.g. “women should never lift weights over five pounds”), and how even a basic non-professional knowledge of weight lifting allowed Kristen to connect with her male high school students. Ultimately this is less a book about fitness, and more a book about identity and self-knowledge.

It’s not a “how to” book. Unlike many books in the health/fitness/healthy-diet space, this is not a how-to. Kristen does not pretend she has all the answers, or dole out advice claiming it is “one size fits all.” Instead, Kristen tells HER story—not in the social media highlights-reel-only style, instead including the parts of her life that film editors would leave on the cutting room floor. The scenes of lost motivation, feelings of disconnection between mind and body, and looking back on past choices and habits and wishing they were different are all a part of life, and all included in the book. One of the chapters I found most challenging to read was about Kristen’s decision to transition away from vegetarianism (being a vegetarian myself, and being constantly told this is “just a phase” punches my buttons to this day). It’s clear that this was the very best choice for her, and as I read through her process I found myself internally finding more empathy for my friends who are ex-vegans and ex-vegetarians. (I have always maintained that it’s not my job to decide what eating pattern is best for your body; the “I was vegetarian for x years” comments feed into my annoyance with the whole “just a phase” thing.)

Author, Teacher, Certified Personal Trainer: Kristen Perillo

Kristen is not one of those “fake experts.” I also really appreciated how—unlike most fitness bloggers—Kristen consistently reminds the reader she’s not a medical professional, sticks to facts when writing about medical issues, and always consults a medical professional when it is appropriate for her. If other bloggers learned nothing else from her book but this, she’d be doing a massive service to the fitness community. If her readers learned nothing beyond “hey, this is the pattern that reliable, legitimate bloggers follow,” again, that’s a massive service to the fitness community.

It’s not all sunshine and unicorns. Throughout the book, Kristen keeps it real. As a blogger myself, I’m sure she had plenty of material to work with and had to pick and choose which posts would become book chapters and which would be omitted. Yet instead of showing only the shiny happy moments, Kristen also shares her struggles with gaining weight due to binge eating, frustrations with a post-surgery shoulder that isn’t as strong as she would like, and nerves before her first session working as a personal trainer.

Just Read It. Following Fit is a delightful departure from the books that dominate the health and fitness market. I highly recommend this book, and wouldn’t be surprised if you find yourself re-reading sections, or making notes in the margins and at the end of each chapter. Wherever YOU are in your relationship with yourself, this book will remind you that you are not alone. More important, you are fine just where you are.

Where to get it. Following Fit is on my Amazon list of books for runners (affiliate link). Once you’ve read it, why not leave a review on GoodReads? If you want to learn more about Kristen, check out her website. Or follow her on Instagram or Twitter.

Win Yours Here!

Rules: This giveaway is NOT sponsored by anyone or anything. You must have a mailing address in the United States or Canada to enter. (Sorry, international readers–postage overseas is killer.) Entries will be verified, so please follow the instructions. Winner will be notified by email and have a reasonable amount of time to respond and claim the prize. Winner must be patient! The printed book has not yet been released! You’ll get it when I get it, grasshopper.

 

a Rafflecopter giveaway

The first time I used turmeric, I was cooking from a recipe for an Indian curry in the kitchen of the very first apartment I rented by myself. As I was cleaning up, I spilled some of the curry on the brand-new white linoleum. Immediately I wiped it up but it left a bright yellow spot on the floor. Eek! Terrified to lose any part of my security deposit, I grabbed the first liquid cleaner I could find. The bright yellow? Promptly turned bright purple!!

Fortunately it only took a damp washcloth to wipe away the bright purple. (whew!)

Brightly colored turmeric
The vibrant color of turmeric can stain! Beware!

Turmeric is the hot ingredient du jour, and played a major role at Expo West in 2017 and 2018. Since I’m not a big fan of the “golden milk” flavor, I’m giving away a turmeric prize pack (more on that below), but first I thought I’d do a deep dive into the truth about turmeric.

Disclosure: I received the contents of the Turmeric Taster Prize Pack as a New Hope Blogger Co-op member. All of the content in this post is mine, and none of the brands included even know I am writing this.

Get Your Nerd On!(Or Start Scrolling)

Since I’m an attorney for my day job, let’s start by defining turmeric. In the United States, the Code of Federal Regulations, Title 21 (Food and Drugs), Part 73 (Listing of Color Additives Exempt from Certification), Subpart A (Foods) defines turmeric:

(a) Identity. (1) The color additive turmeric is the ground rhizome of Curcuma longa L. The definition of turmeric in this paragraph is for the purpose of identity as a color additive only, and shall not be construed as setting forth an official standard for turmeric under section 401 of the act. [Bain: Section 401 of the Federal Food, Drug, and Cosmetic Act is “Definitions and standards for food.”]

Tur Latte mix
Tur Latte mix–included in the giveaway!

(2) Color additive mixtures made with turmeric may contain as diluents only those substances listed in this subpart as safe and suitable in color additive mixtures for coloring foods.

(b) Uses and restrictions. Turmeric may be safely used for the coloring of foods generally, in amounts consistent with good manufacturing practice, except that it may not be used to color foods for which standards of identity have been promulgated under section 401 of the act, unless the use of added color is authorized by such standards.

(c) Labeling. The color additive and any mixtures intended solely or in part for coloring purposes prepared therefrom shall bear, in addition to the other information required by the act, labeling in accordance with the provisions of 70.25 of this chapter. [Bain: this is the labeling requirements for color additives, other than hair dyes, 21 CFR 70.25]

Golden Turmeric cereal
Golden Turmeric cereal

(d) Exemption from certification. Certification of this color additive is not necessary for the protection of the public health, and therefore batches thereof are exempt from the certification requirements of section 721(c) of the act. [Bain: Section 721 of the Federal Food, Drug, and Cosmetic Act is “Listing and certification of color additives for foods, drugs, devices, and cosmetics.”]

21 CFR 73.600 (revised as of April 1, 2017). There is an entire separate definition for “turmeric oleoresin” at 21 CFR 73.615 (which is “the combination of flavor and color principles obtained from turmeric by extraction using any one or a combination of” specified solvents).

Hey, this is what you get when you cross a nerd with a blogger.

If you read that and wondered what the part in (a) is about “definitions and standards for food,” here it is:

Turmeric tea sampler
Multiple companies are making teas infused with turmeric

Whenever in the judgment of the Secretary such action will promote honesty and fair dealing in the interest of consumers, he shall promulgate regulations fixing and establishing for any food, under its common or usual name so far as practicable, a reasonable definition and standard of identity, a reasonable standard of quality, or reasonable standards of fill of container. No definition and standard of identity and no standard of quality shall be established for fresh or dried fruits, fresh or dried vegetables, or butter, except that definitions and standards of identity may be established for avocados, cantaloupes, citrus fruits, and melons. In prescribing any standard of fill of container, the Secretary shall give due consideration to the natural shrinkage in storage and in transit of fresh natural food and to need for the necessary packing and protective material. In the prescribing of any standard of quality for any canned fruit or canned vegetable, consideration shall be given and due allowance made for the differing characteristics of the several varieties of such fruit or vegetable. In prescribing a definition and standard of identity for any food or class of food in which optional ingredients are permitted, the Secretary shall, for the purpose of promoting honesty and fair dealing in the interest of consumers, designate the optional ingredients which shall be named on the label. Any definition and standard of identity prescribed by the Secretary for avocados, cantaloupes, citrus fruits, or melons shall relate only to maturity and to the effects of freezing. [BTW: the official version use “avocadoes” which makes me think former Vice President Quayle did the editing!]

21 USC 341. (You can find all of the nerdy goodness at http://uscode.house.gov in Title 21, Food and Drugs.)

If you don’t care about the legal stuff, start reading here.

Turmeric Taster Prize Pack
Part of the Turmeric Taster Prize Pack

I was surprised to learn there are six different plants called “turmeric” (see the disambiguation page here https://en.wikipedia.org/wiki/Turmeric_(disambiguation) The one I care about, of course, is the gold-yellow one: curcuma longa, ”a rhizomatous herbaceous perennial plant of the ginger family, Zingiberaceae.”

In English, it’s a plant that has underground stem that sends out roots and shoots, and if you separate that piece it can become a new plant (“rhizomatous”). It does not have a permanent woody stem, but has a stem that dies at the end of the growing season like a potato or a carrot (“herbaceous”). While the stem dies at the end of the growing season, a part of the plant survives underground and the plant can grow a new stem in the next growing season (“perennial”). This means that unlike some other plants that Americans have fixated on over the years, it’s unlikely we’re going to accidentally wipe out turmeric.

Uses of Turmeric

As a plant dye, turmeric has been used to dye clothing. (Wikipedia reports it isn’t very good for that purpose as it fades in sunlight, but another site I found claims Asian monks use it to dye their robes.) Turmeric is also used as a dye in food products, as well as in cosmetic products. (According to UKfoodguide.net it is sometimes identified by E100 on labels.) You can find turmeric as a colorant and a featured ingredient in soaps, teas, cheeses, and more.

Penzey’s Turmeric Root

In cooking, the turmeric root is ground up and used as a flavoring. Turmeric is what makes yellow mustard yellow. It flavors and colors a variety of curries. A little turmeric in rice turns the dish yellow and adds a little flavor. If you just run a quick web search, you’ll find millions of recipes that use turmeric. (Here are a bunch from my friends at Luvo, and here is one for roasted carrots that I think looks delicious!)

The part of turmeric that does all the cool things is called curcumin. (Note this is not the same as cumin, which is an entirely different plant.) Curcumin’s chemical formula is (1,7-bis(4-hydroxy-3-methoxyphenyl)-1,6-heptadiene-3,5-dione),  and it is also called diferuloylmethane; it is a polyphenol. [Hewlings/Kalman for that factoid, and for most of the rest of this paragraph.] Not all that helpfully, Wikipedia explains that polyphenols are “are a structural class of mainly natural, but also synthetic or semisynthetic, organic chemicals characterized by the presence of large multiples of phenol structural units.” Curcumin is also a curcuminoid (which has an equally unhelpful definition for those of us who are not chemistry majors). That category includes curcumin, bisdemethoxycurcumin, and demethoxycurcumin. The FDA labels curcuminoids “Generally Recognized as Safe” (GRAS), even at amounts much longer than you are ever likely to ingest (12,000/mg day).

Tasty in Curry, Questionable as Medicine?

With all the hype turmeric has gotten in the past few years, you’d think there is a bunch of science backing the effectiveness of turmeric. Nope!

Turmeric tablets
What’s old is new again, as youtheory demonstrates with their Turmeric tablets

Sure, ancient people did not have microscopes and the period table, or even a basic understanding of biology (just look at the history of “hysteria”), but there wasn’t any interest in proving turmeric had health benefits until recently. Call me cynical, but that interest seems to coincide with the natural product manufacturers’ realization that adding a health claim to a turmeric product would make it much more profitable. Saying, “it tastes nice” is one thing, but if you can say “contains anti-oxidants” then you can up the price.

Ready for a total oversimplification of the science? The two main ways curcumin acts within the human body are as an antioxidant and as an anti-inflammatory. There is evidence curcumin acts to reduce markers of oxidative stress in the body. [Hewlings/Kalman]  Oxidative stress and inflammation are like BFFs, and as near as I can tell from reading what’s on PubMed, one can cause the other. There is some evidence curcumin can downregulate (stop the action of) things that cause inflammation. While we’re on the topic of inflammation, that word gets tossed around WAY too much these days, especially in the fake-science and pseudoscience that is running rampant on the internet. You’ve got two ways to know you have real inflammation, and pretty much only two: one, observing something that is inflamed like a bruise or an injured body part or two, diagnostic testing by a qualified medical professional, like a blood test (other tests may be appropriate to diagnose inflammation). If you vaguely feel crummy, you can’t just magically tell inflammation is the cause or get diagnosed over the internet.

Some of the promising research on curcumin (not turmeric) has been for arthritis and the cluster of symptoms known as metabolic sydrome. The Hewlings/Kalman article has a decedent overview and summary of the state of the research up to 2017. Unfortunately, most of the research to date has been animal research, not human research; and while we have some means to logically extrapolate, the results of even well-designed animal studies do not always translate to how a substance actually works in humans.

Turmeric has been used medicinally for a long time, though until recently there wasn’t much research to support the effectiveness. While we now have additional research and data out, the health benefits of turmeric specifically, and curcumin generally, is not as rock-solid as the ads for turmeric-based products would have you believe. Even the National Center for Complementary and Integrative Health states, “Claims that curcuminoids found in turmeric help to reduce inflammation aren’t supported by strong studies.” [NCCIH]

Important Safety Tips!

Talk to your doctor or pharmacist. As with ANY supplement, herb, vitamin, or mineral you use on a regular basis: tell your doctor! If you’re interested in trying a supplement of any kind and you also take prescription medication, please talk to your doctor or pharmacist first. You’ve probably come across at least one mention of an older person who got sicker or died because they drank grapefruit juice with their medication. There is some evidence that curcumin can affect anticoagulant and antiplatelet drugs, and interact poorly with GERD and some other health conditions.

natural Factors Muscle Recovery and
natural Factors has an entire line of supplements, the curcuminRich line

Understand this: turmeric is NOT what’s been studied. Remember that all of the studies and papers out there are testing refined curcumin compounds and NOT mere ground-up turmeric like you can buy in the spice section. Turmeric is only about 3% curcumin!! In addition, most of the studies don’t use pure curcumin because the human body can’t simply grab all the goodness out of the curcuminoids; instead, they enhance the bioavailability (making it easier for your body to grab the goods) by adding another substance. One of the more common ways to enhance the bioavailability of the ingredients in certain supplements that I have observed (by reading labels) is something called piperine, which is a substance extracted from black pepper.

Remember, you’re not a lab rat. In addition, most of the studies of curcumin have been done either in petri dishes or in animals–not in people. This makes sense, since it’s unethical to test potential medical things on human being until there is sufficient evidence that (1) it’s safe, and (2) it’s probably going to be effective. After all, if there is a treatment that will definitely cure your cancer, and something that will probably work but if it does not then you will die, it would be cruel to put you in a double-blind study instead of just giving you the treatment that is proven to work. In any case, animal studies can be useful, but human bodies do not respond the same way that mouse bodies (or any other animal bodies) do. Oh, and some of the published studies were retracted due to problems with potential data manipulation (read: lying). [Blakemore]

As with any substance, too much can cause problems. With turmeric, you’re pretty much good to eat your curries every day–remember curcumin is just one component of turmeric. If you’re scarfing down huge quantities of curcumin, like drinking the tea all day and swallowing a fistful of capsules as well, you might have some unfortunate side effects. Most things you eat too much of will cause some tummy troubles, from indigestion and nausea to vomiting and diarrhea. [Hall]

gaia herbs golden milk
“Golden Milk” mixes are readily available in the grocery store

References

Harriet Hall.” Turmeric: Tasty in Curry, Questionable as Medicine.” Science-Based Medicine, June 17, 2014. Available online. This is now four years old, but is a very readable overview.

Susan J. Hewlings and Douglas S. Kalman. “Curcumin: A Review of Its’ Effects on Human Health.” Foods. 2017 Oct; 6(10): 92. PMCID: PMC5664031; PMID: 29065496. Available online. Not as old, but much more technical; great for getting your nerd on.

NCCIH (National Center for Complementary and Integrative Health), “Turmeric.” https://nccih.nih.gov/health/turmeric/ataglance.htm (This article has a bibliography at the bottom that includes many articles available online.)

Gid-MK. “The Bitter Truth about Turmeric.” January 30 2018. Medium. Super readable, mostly focused on poor (misleading) media coverage of the study on curcumin and Alzheimers.

Erin Blakemore. “What should you make of the health claims for turmeric?” August 20, 2017, Washington Post. A quick read, covers some of the potential problems with studies in curcumin, including that it might be some other compound delivering the claimed benefits.

Turmeric Taster Prize Pack!

There is ONE prize, which consists of the following items:

  • natural Factors Muscle Recovery & Growth Curcumizer  5.5oz (approx. retail $22)
  • gaia herbs golden milk 3.7 oz (approx. retail $15)
  • Golden Goddess Turmeric Chocolate Elixir sample x2, Turmeric Chai Elixir sample x2, and turmeric infused tea sample tin
  • Tea samples: yogi tea Honey Chai Turmeric Vitality, pukka turmeric glow, Republic of Tea turmeric
  • Nature’s Path Golden Turmeric cereal sample x2
  • youtheory Turmeric tablet samples x2
  • Raw and Root Organic Tur Latte Golden Milk Infusion ($22 on Amazon)

a Rafflecopter giveaway

 

Disclosure: I was able to attend Natural Products Expo West 2018 as Media Support because I am part of the New Hope Blogger Co-op. I paid the going press rate for my conference badge, and received absolutely no compensation (I paid for my hotel, meals, etc.) from New Hope 360, or any other company, in exchange for my attendance or coverage of Expo West. (I only had access to the press room for the blogger happy hour, too.) While I did receive product samples and swag from various exhibitors and companies, ALL opinions are my own. Per my integrity policy, all sponsored content or affiliate links will be clearly disclosed.

100% vegan mochi “ice cream” (and these guys supply restaurants!)

Natural Products Expo West—or Expo West as the insiders call it—is the biggest business to business trade show for consumer products in the “natural” and “organic” markets. (“Natural” is in quotes because it has no legal meaning when used to describe a product, or on a product label, in the Untied States. I opted to put “organic” in quotes because there are several organic standards including the USDA organic label and the Oregon Tilth organic certification, and I’m not necessarily referring to any specific organic protocol. Since too many quotation marks are annoying, just assume I put both in quotes from here on out.)

Attendees include grocers and retail outlets seeking the newest innovative products, marketing firms, businesses with products to sell, businesses still in the development stages, and all manner of business support services from importers and exporters to label makers to packaging companies to product formulators to third party testing laboratories and much more. At the same time, and in the same space, there is a big show called Engredea, where businesses and product manufacturers can learn and do business with the companies that make and process ingredients—literally everything that goes into a product from maple syrup to every kind of oil to stabilizers and emulsifiers and sugars and lentil flour and anything else you can imagine (as well as a bunch of stuff you only know about if you work in food production).

Excited to see this–a blend of apple juice and Gerolsteiner sparking mineral water.

The companies that attend cover the entire range of consumer packaged goods brands. There are nationally-known names like General Mills, Kashi, Bob’s Red Mill, Clif Bar, and Now Foods. There are companies you’ve likely seen on Shark Tank, including Chapul (the cricket protein people), Ice Breakers candy, Jackson’s Honest (potato chips and other chip made with coconut oil), and Brazi Bites (Brazilian cheese bread). There are companies you may not have heard of yet, such as The Nutty Gourmet (they make the very best walnut butters ever—in my least humble opinion), Petchup (nutrition supplements for pets in the form of gourmet sauces), and Frill (a creamy and delicious frozen vegan dessert). There are kombuchas, colas, and coffee; food wraps, no-FODMAPs, and maple saps; pastas, pretzels, and probiotics. The products are vegan, vegetarian, omnivore, and carnivore; fresh, frozen, shelf-stable and every other possible form. As a result, you see attendees wearing attire that ranges from full-on lawyerly suits to shorts and Birkenstocks, polyester to organic cotton, tye-die to spandex.

Pet products are an increasing aspect of ExpoWest. Pets are a $61 billion industry.

The show currently takes up all of the available convention hall, meeting room, and hotel space at the Anaheim Convention Center and surrounding hotels. There are so many attendees that on Friday night Expo West crashed the Uber app, making hundreds and maybe thousands of people late to business dinners, public relations pitches, and social events. This is despite a sophisticated network of (free) busses to transport attendees from the Convention Center to Angel Stadium (there is nowhere near enough parking at the Convention Center, so many attendees park at Angel Stadium) or to dozens of hotels in the surrounding area. Hotel space near the

Birdie is a spray hand sanitizer with wipes hiding in the bottom. Cute enough to put on your desk!

Convention Center sells out within minutes—more than 80,000 people attend the show, and companies often reserve blocks of rooms for those working the show on their behalf—and I met people staying as far away as Newport Beach because they couldn’t find any hotel or even an Air BnB that was closer (and not $1,000/night).

Expo West is broken down into several distinct sub-spaces. This year, Hot Products (meaning new or hot on the market, and not meaning “foods that you eat while they are hot” as I mistakenly believed during my first Expo West!) occupied the North Halls. The Arena, Convention Center Halls A through E, and the third floor had exhibitors, including Engredea. Thursday’s Fresh Ideas Marketplace (meaning innovative products, not salad bars and fresh produce as I thought my first year) is housed in a giant white tent near the Marriott. The main plaza between the Hilton and the Marriott had food trucks, multiple exhibitor booths, a stage with live music, and roaming promoters, while the smaller plaza near the North Halls had a few food trucks and additional seating. Finally, a section of the parking lot between the Hilton and Morton’s restaurant had food-truck style Expo exhibitors as well as a few food trucks, and more tables for lunching.

Outside of those spaces, there are also several other things going on in the Convention Center spaces. There is a pitch-slam where new products can pitch to established brands and companies (think Shark Tank, but without the made-for-reality-TV aspects). One of the medium-sized hotel ballrooms hosts a variety of speakers, including the designated keynote speakers. (This year’s speakers included Jennifer Garner.) The smaller conference rooms host educational sessions on topics from the most recent FDA regulations to the exploding market for CBD-based products, new studies regarding sleep and nutrition, and more. Some of these are sponsored by exhibitors, while others are not. In addition to these session, which are open to all attendees, there are also specialized tracks that serve as a business school crash course for entrepreneurs, and more. There is a sort of job fair too. Other on-site events include sponsored breakfasts, daily early morning yoga, private business meetings, and after-hours parties. I have no idea how much of the rest of Anaheim hosts additional, private/invitation-only events (which cover the range from happy hours to multi-course meals, and even branch out into a 5k race!).

One of my best finds: PORTLAND-based kombucha that tastes delicious! (I find 99% of kombucha tastes like old socks.)

Despite the app, website, and printed brochure, it can be overwhelming to navigate Expo West. It isn’t always obvious which hall a given booth is located in, and travel from Hall D to Hall A can take 30 minutes due to pedestrian traffic—even though they are attached to each other. The scale of this event is so enormous that even if you did nothing but walk the show floors’ spaces—something few people do, due to meals, meetings, appointments, lectures, speakers, and other events—you still couldn’t see everything in the show’s four days. This was my third year at Expo West, and I finally feel like I figured out the best way for me to cover the show as a blogger. (Which included: make appointment with brands I wanted to spend time with, make a list of priorities for booth visits, stick to my top product categories, and get to the Fresh Ideas tent BEFORE it opens.) Over the course of several posts, I’m going to share what I saw, tasted, and learned, with the goal to help YOU live YOUR best life now.

Curious about a particular type of product, a brand, or a trend? Drop a comment or shoot me a tweet, and I’ll make sure to cover it in an upcoming post.

Inspired by Jenna Blumenfeld’s article, 5 food trends that should end in 2018, I offer you Six Food Trends That Need To Die Immediately. (For the record, I’m on board with all of Jenna’s recommendations–erythritol [I would expand this to “overuse of sugar alcohols”], bottled water, protein overload, natural flavoring [at least where the flavoring ingredients can be described legally and accurately], and “pixie-dusting,” which is throwing in a dash of some ingredient like turmeric or reishi and then splashing claims about the ingredient on the packaging even though there isn’t even a single serving of the ingredient in there.)

Six Food Trends That Need To Die Immediately

“Clean Eating.” I love the idea behind clean eating–eat more produce, more whole food, fewer things that fall into the category of over-processed junk food. It pre-dates the zany blogger-amplified contemporary “clean eating” by years. See, for example, Tosca Reno’s series of books (influencer link) which started in 2007 and focus on healthy and nutritious eating, not a ton of restrictive rules. (BTW, there is LOTS of processed food that is not over-processed. A few examples: fruit that is washed, sliced, and frozen; shredded and bagged salad; simple pico de gallo in a tub.) More apples, more carrots, fewer Twinkies, fewer Fruit Loops. I really loathe the actual term, “clean eating.” It implies that anything that doesn’t fall into the approved definition is dirty or contaminated. It’s a way of letting disgust define your eating (or It’s just one step from “clean eating” to dietary snobbery and an attitude of superiority. The term is readily accepted in most circles, but it’s easy to take it too far and twist a basically fine idea into an obsession or an eating disorder such as orthorexia. In my own experience, I have a friend who became so particular about the food she was eating that when she went to visit her parents there was “nothing to eat.” That might sound normal if you grew up in a meat-and-potatoes Midwest suburb, but her parents own and operate a produce farm and orchards. I’m not the only critic of “clean eating;” check out the evaluations by Vice, Vogue UK, a variety of other publications (you can use Google to find more), and the Daily Mail UKs piece on how clean eating hurts women. There’s even a film on the subject, Clean Eating–The Dirty Truth. Let’s continue to believe in, and advocate for, healthy eating and access to nutritionally dense food like fresh produce for ALL people, but let’s quit using judge-y language to do it, eh?

All “Natural”?

“Natural.” The word natural conjures up all sorts of wholesome images, and the people marketing to you know this. The problem is that the word “natural” is susceptible to all sorts of interpretations. I don’t care if you use the word with your own definition. What I take issue with? Using the word “natural” on consumer products and food. Why? Unlike many of the words on your food and household products–words like juice, cheese, and organic–the term “natural” has no legal meaning. It’s not defined by the FDA. This means anyone can put it on any package with any intended meaning. Almost worse, it means a small group of lawyers are wasting limited judicial resources on lawsuits. There have been lawsuits challenging the use of the word natural on products that contain GMO corn, high-fructose corn syrup, types of vanilla, xanthan gum, and for products such as green tea that when tested had “trace levels” of glyphosphate, juice made from concentrate, cheese and yogurt made from milk from cows that ate GMO grains, and pita chips with B vitamins created synthetically but identical in every way to those found in nature. You can read more and find links on this Washington Post article. There are two easy solutions to this problem. One, ban the use of the word “natural” on all consumer products. (No one is going to like that solution.) Two, require any product using the word “natural” to include a footnote that states “the term natural has no legal meaning, and is not a guarantee of the quality or origin of this product.” There are other ways to resolve the “natural” dilemma, of course, but if we wait for the FDA to step in my great-great-great granddaughter will be president.

P.S. I’d like to remind you that “natural” does not have the same meaning as “healthy” or “good for you.” A few 100% natural items to consider: cyanide, crocidolite asbestos, white oleander, poison dart frogs, black widows, volcano, cobras, certain bright red mushrooms, hemlock, ticks, manure, MRSA, listeria, malaria, salmonella…and the list goes on.

It might taste good, but it’s not removing toxins or cleansing anything

Detox, tea-tox, pre-tox, cleanse. Everything marketed in this category makes me want to vomit because it is so grossly misleading that it is unconscionable. Worse, many of the recommended practices can cause health problems in healthy people. But let’s start from the top: The term “detox” is used in the medical realm to refer to medical interventions for a person who is physically dependent on a drug and treatment of the associated withdrawal symptoms. “Detox” may also used in the case of an accidental poisoning. For an actual, real detox, there is science to explain exactly what toxic substance is being removed from the body, and how it is being removed. For example in many case of poisoning, activated charcoal is used to absorb the poison (“activated” means it has been treated to make it more absorbent, allowing it to soak up more) and generate a laxative effect to help it exit the body. (There is chemistry to explain how this works, and you can go look it up.) Commercially marketed “detox” and “cleanse” products claim there are mysterious “toxins” built up in your body and if you release them from your body by taking the magic pill or drinking the special smoothie, you will improve your health. Even if they specify a scary-sounding “toxin” (heavy metals!) none of these products will explain to you which toxin(s) they allegedly remove, nor will they explain the chemical and biological means by which they allegedly remove these toxins. (Because they don’t.) There’s not a single, credible, peer-reviewed study showing any detoxes achieve the results they claim–all detox claims are 100% hype. For the amount of money going into this market, that’s beyond suspicious. Worse, some allegedly detoxing things can be dangerous. Colonic irrigation has no proven benefits, for example, and most “tea tox” products either contain ingredients that sound nice but do nothing or known laxatives (such as senna)–and of course they are marketed as “100% natural.” Ugh.

As for the term cleanse, if your kidneys and liver are functioning properly, you are “cleansing” right now. Go look at a basic human anatomy text and read about the circulatory and urinary systems. (BTW, if your kidneys and liver are NOT functioning properly, you should be under medical care–poorly functioning kidneys may require dialysis to keep waste products out of your bloodstream, for example.) If you are afraid your body has bad stuff in it that needs to get out, start by “cleansing” your kitchen of all the things containing stuff you don’t want in your body.

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Alkaline everything. Let’s go back to basics. Your body works very hard to maintain a state of equilibrium called homeostasis. Basically, your genes are pre-programmed to know what is best for your body on any given scale. Think about your body temperature; your body naturally regulates to keep you from getting too hot or too cold (you sweat in the heat, and your body sends more blood to your core in the cold, among other adaptations). In chemistry, everything has a pH based on how acidic it is. At one end of the 0 to 14 scale is 100% acid  (pH 0) and on the other end is 100% not-acid, also called alkaline (pH 14). Just like your body adapts to keep your temperature at the right place, it also adjusts to keep your pH at the right place. Different parts of your body have different needs in terms of pH, for example your stomach creates an acidic environment to help you digest food while your blood is slightly alkaline. Your body (and specifically your kidneys) works really hard to keep your blood at the right pH because allowing it to get even a little bit too acidic OR a little bit too alkaline means you will die. While I love the idea of getting Americans to eat more green vegetables, you’re never going to “alkalinize” your body by eating them. If you did, you’d die. Oh, and in case someone tries to argue that a change in urinary pH is proof in support of this unscientific nonsense, remember that urine is a waste product kept in a holding tank (the bladder) so the body can get rid of it.

Hype and confusing messaging about products is designed to keep you spending.

Profiteering via ignorance and disinformation. This is so rampant in the consumer marketplace, in every category of product. This is a sugary kid cereal advertising it is made with whole grains–even if true, that just makes it slightly better than the non-whole-grain alternative, it doesn’t turn Cap’n Crunch into health food. This is products touting that they are non-GMO when there isn’t even a GMO version of that product or its ingredients available (e.g. salt, popcorn, and EVERY product that doesn’t contain squash, cotton, soybeans, field corn, papaya, alfalfa, sugar beets, canola/rapeseed, potato, and one type of apple which are the only available GMO crops) and failing to mention that no one has so much as gotten a tummyache from a GMO. This is any product that relies on consumer ignorance or fear to help sell itself. We are better than this. Consumers deserve to be educated and know the facts, and companies should be working to make this knowledge easier to obtain, not harder.

Nutritional Imperialism. As Americans, we live in one of the richest nations on Earth, one that wields a considerable amount of political and economic power. Unfortunately, we collectively end up pillaging other nations to support our needs and wants. All of those exotically sourced ingredients? Many have a negative impact on the environment and the economy in their nations of origin. Take palm oil, for example. As demand increases, we’re threatening the orangutan population and rapidly increasing deforestation. (Details at Rainforest Action Network, Say No To Palm Oil, World Wildlife Fund, Union of Concerned Scientists.) Companies are responsive to consumer demand, so why not demand the companies that make the products you buy use sustainable palm oil or an alternative? (There’s a debate on whether palm oil can be truly sustainable, but I’ll leave you and Google to that.)  Palm oil isn’t the only bad guy, it’s just an example.

One of the alternatives to nutritional imperialism is trade that helps build and sustain the local economy while respecting the environment. This isn’t necessarily the same as Fair Trade, which is a specific third-party certification that can be cost-prohibitive for small companies. A few companies doing this type of work are Kuli Kuli, which has helped women farmers in Ghana, Haiti, and Nicaragua earn an income and support their families, and Dean’s Beans, which has relationships with each of the farmers that grow their coffee beans and actively supports the farmers and communities that grow them.

Which food trends would you like to vanish?

Following last year’s smash hit catalogue of deals to support your sweaty and fit life, I’ve decided to reprise the original post. These are listed in approximately alphabetical order. (Last year I categorized them all, and that was a pain in the butt.)

Here’s the scoop:

I’m reporting the deals as I learn about them, which is primarily by email and social media–reach out if you’ve got scoop that I don’t! My goal is to include the what (what’s the deal?), the how (how do I get in on it?), the where (what’s that website again?), and the when (how long until it expires?). Not every deal is providing me with that level of detail, of course. Assume that (1) all the information below is all the information I have on the who, what, why, where, when, how; and (2) I am relying on the accuracy of information reported to me by others. It’s highly likely I will update this page multiple times between now and Giving Tuesday, November 28, 2018.

Affiliate links, if any, will be clearly indicated per my Integrity First policy. TrainWithBain has sole authority to determine what to include on this list (though suggestions and comments are welcome).

If you happen to live in Portland, Oregon (or be shopping there), download the Little Boxes app and check out pdx.shoplittleboxes.com for information about all things local!

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Here are the deals:

100 Half Marathons Club. Lifetime membership for $50. Open to new members only, no discount code needed. Good through Monday, November 27th. http://100halfmarathonsclub.com/

22 Days. Vegan meal delivery plans. 30% off with code YESPLEASE. Restrictions apply, deal ends November 27. https://www.22daysnutrition.com/vegan-meals 

Aaptiv. Fitness workout app with music-driven, trainer-led workouts. 50% off a year of unlimited access ($49.99 total). http://aaptiv.com 

Aftershokz. RSVP to http://exclusive.aftershokz.com to get in on the deal. AfterShokz will send you an invitation link, only valid for the first 1000 orders! #GiveGoodVibes

Amino Vital. Pre-workout, hydration, and recovery beverage mixes. Save 30% off site-wide with code HOLIDAY through November 27. http://www.amino-vital.com/store

Amrap Nutrition. All AMRAP products are 50% off. http://amrap.us/50offAMRAP

Apera. Bags for sweaty and fitness types. Spend $175 and save 30% through cyber Monday. Spend less and save 20%. http://www.aperabags.com

ASICS. Running shoes, athletic shoes, clothing, and more. 30% off select styles with code BLACKFRIDAY.  http://www.asics.com

B Yoga.  Yoga clothes, mats, and props. 30% off, no code needed. https://us.byoganow.com

Barre3. Books, subscriptions, clothing and more. Sale prices listed on website–includes Handful bras, and some DVDs are just $3! Ends Monday. https://shop.barre3.com/collections/sale

Bay to Breakers. May 20, 2018. Special pricing through Monday. Adults: $49.99; Child (Under 18): $24.99; Centipede (Groups of 13 or more): $5 per person discount; VIP: $119.99; Breakers Bonus – $10 add-on this weekend only (normally $20 – that’s 50% off!) Register here: https://events.racepartner.com/baytobreakers

Best Damn Race.  Use code BLACKFRIDAY2017 to save on any race in Jax, Safety Harbor, Orlando, or New Orleans. Expires November 26. http://www.bestdamnrace.com

Beverly International. Nutrition for athletes and bodybuilders. Discount code BFAB. (1) 25% off any order up to $100 at regular price; (2)  30% off if your order total is from $101 to $150; (3)35% off if your total reaches $151.00; (4) 40% off if your total reaches $200.00 or higher before applying your discount code. https://beverlyinternational.com/store/

Blue Ridge Marathon. April 21, 20178. This *is* “America’s Toughest Road Race.” I had a glorious DNF last year when the race had to be black-flagged due to weather and it was one of the best races I had all year. Score 20% off the price (but not the elevation change!) using code RUNBLACKFRIDAY.  http://www.blueridgemarathon.com/

Bombas. Great socks that give back (for every pair you buy, a pair is donated). I’m personally a huge fan and have these in my sock drawer and have given them as gifts. If you haven’t looked lately, they have  expanded from the original lineup of cotton “sweat sock” styles and now have dress socks, more colors, and wool. Get 20% off with code HOLIDAY2017. Combined with the box/set/pack discounts, you could save 35%. https://bombas.com/

Brooks Running. Shoes and clothes. Various specials, like 45% off Glycerin 14, 35% off sports bras, and free shipping. http://www.brooksrunning.com/en_us/offers-and-promotions.html

BUFF. If you read the blog you know I’m a huge fan and own a BUFF wardrobe.  Now through Cyber Monday, all sorts of things are 50% off.  http://buffusa.com/shop-buff/sale.html

Buffalo Marathon. I highly recommend this race! (Check out my review and review and review.) $10 off the half or full, May 27, 2018 with code BLACKFRIDAY. Offer expires Friday, November 24th at midnight. https://www.buffalomarathon.com 

Bumbleroot. Baobab-based hydration powder. 25% off orders over $40 with code 25THANKS; 30% off orders over $75 code 30THANKS; 40% off orders over $100 with code 50THANKS (yes, the email said 50 on the code…) https://shop.bumblerootfoods.com/

Bunny Butt Apothecary. I’m a fan of this small business that makes soap, body cream, and other body care products. The Whipped Cream in ‘Let Them Eat Birthday Cake’ scent is my favorite. You can shop at https://bunnybuttapothecary.com/ or shop their Etsy store. 25% off your order at either location through Cyber Monday, with code BLACKBUNNY17.

Buti Yoga. Pre-order the new Buti Sculpt DVD for $29.99 (regular price $39.99) and receive a free digital download if you order by 11/24. Sculpt DVD ships 12/5. Black Friday only deals include 20% off clothing, discounts on certifications, and more https://butiyoga.com

ChiRunning and ChiWalking. Take 25% off the online store (excludes workshops and events). Use code THANKS through Monday. https://www.chirunning.com

CLICK. Coffee and protein! 15% off all merchandise (Click and swag), with code BlackFriday17. https://www.drinkclick.com

The Clymb.  Gear for sports and other adventures. 25% off site-wide with code SAVE25 https://www.theclymb.com

Colorado Threads. Mrs. Claus yoga pants are on sale for 35% off with code HOLLYJOLLY.  https://coloradothreads.com/collections/holiday/products/mrs-claus-yoga-pants-special-order

The Color Run. Up to 50% off, plus spend $30 and get a free pair of mint party shades or spend $50 for the sades plus free domestic shipping. https://store.thecolorrun.com

Dean’s Beans. Great coffee from a company that works with coffee farmers, and works on community development projects in coffee country. Also connects people to their coffee farmers via internships and the Java Trekker programs. Deals on Cyber Monday ONLY, 10-50% off select items. http://www.deansbeans.com

Detroit Free Press/Chemical Bank Marathon. Gear on sale through Sunday, November 26th. Free shipping through November. The less they have, the less you pay. Get ready to register for the race on December 4! https://playmakersfit.com/collections/detroit-marathon

Detour Bars. Protein bars. Detour will donate one bar for every bar purchased through Cyber Monday. 30% off everything. https://www.detourbar.com/view-all-products/

Dona Jo. Really cute, colorful women’s workout wear. I haven’t tried it yet, but the skirts and tights look adorable and comfortable. 40% off with code thanks40, only on Friday. https://www.donajobrand.com

Dream Water. Dream water, creators of a bottled “shot” that is supposed to help your sleep better, now have a powder you mix yourself (less waste, etc.). Subscribe to the sleep powder auto-delivery for 50% off, for up to a year. Ends November 24 at midnight. https://recurringcheckout.com//s/dream-water-usa/checkout/recurring_product

EBoost. Hydration and nutrition products. 40% off with code CYBER40 ends on Monday. https://www.eboost.com

Elliptigo. Long stride, stand-up, elliptical cycles for cross-training. Various sales and markdowns, and flexible financing.  https://www.elliptigo.com

Enell. 30% off sports bras that keep the ladies locked and loaded. Code ENELL30. Ends November 27.  https://enell.com

Feetures. Athletic socks from a family owned company right here in the US. Some of the stripey new line are cute enough to wear to work! 25% off all orders over $35 with code CYBERDEAL.  https://feeturesrunning.com

FitBit. Save up to $50 on select models (ends November 27), some accessories on sale too (ends November 29). http://www.fitbit.com

FitBook. The best fitness tracker out there, and cute and functional accessories and clothing to support your fit life. Discounted bundles. 60% off the “this is my happy hour” fit mats with code BLACKFRIDAY. Friday only. https://www.getfitbook.com/collections/black-friday-1

FitFam. Virtual races with cute medals. Head to their Eventbrite page for 15% off.

Fit (ish).  Fitness and leisurewear apparel. 50% off and free shipping with code BF2017   https://fitishapparel.com

FitTour. Home-study fitness certifications. The first 100 certifications purchased for $39.99. While supplies last. http://www.fitour.com

Glukos. No coupon necessary to save on running fuel. 40% off, ends Friday.  https://www.glukosenergy.com

GoPro. $50 off the HERO5 black plus a free accessory pack. https://shop.gopro.com/cameras/hero5-black/CHDHX-502-master.htm

Gu Energy. 20% off store wide. https://shop.guenergy.com 

Hammer Nutrition. Friends and family sale. 15% off fuels, 20% off supplements, 30% off clothing, 50% off  clearance.  http://www.hammernutrition.com

Health Warrior. Save 40% on everything with code CHIAHOLIDAYS. I highly recommend the sea salt caramel! http://www.healthwarrior.com 

Hot Shot. Recovery drink. Buy a 12-pack, get a 6-pack free with code HOTDEAL. https://shop.teamhotshot.com

IDEA Health and Fitness Association. 40% off site-wide on Friday only. Some exclusions probably apply, but it seems to cover the main conferences, continuing education for fitness professionals, and merchandise.  http://www.ideafit.com/black-friday

i declare! Charms and jewelry for runners. 30% off the entire site Friday only.  Use code BLACKFRIDAY30 http://www.ideclarecharms.com

ilovetorun. Apparel, gifts, and running challenges on sale. https://ilovetorun.org

Ink ‘n’ Burn. 30% off everything, Friday to Monday. http://www.inknburn.com 

Inside Tracker. Blood testing and recommendations for athletes. Check it out and wait for the pop-up on the website. $200 off the Ultimate plan. https://www.insidetracker.com/

Intelligent Change. The Five Minute Journal (love it! I have the app) and The Productivity Planner. 25%-40% off of your order, based on the number of items you buy. Stock up, or buy for your entire team. Through Monday. https://www.intelligentchange.com/products

Inversion Junkies Apparel. Use code HOLIDAY50 to get 50% off. Expires November 30. https://inversionjunkieapparel.com

JNL Fitness. Workouts by fitness model Jennifer Nicole Lee. 30% off streaming workouts,  coaching, and more with code ITSREDHOT http://www.jnlgym.com

JasYoga.  Yoga for athletes who don’t necessarily “do yoga.”  15% off with code GIFTLOVE and free shipping. Now through November 27. https://www.jasyoga.com

Julep. Nail polish (and makeup) specials, with free shipping on orders over $10. http://www.julep.com/holiday-gifts/black-friday-2017.html

Jumpsport. Save $80 off of an elite trampoline with code JOLLY80.  (Other discount codes available on the website. http://www.jumpsport.com

Kill Cliff. Endurance and recovery drinks,  as well as apparel and accessories. $16 off all 24 packs, 30% off apparel and gear. No code necessary. http://www.killcliff.com

KIND Snacks. Save 25% and get free shipping on orders over $25 with code Snacksgiving. Ends November 27. https://www.kindsnacks.com

Kurma Yoga. Yoga supplies like yoga wheels, mats, and blocks. 20% off with code BLACK.  https://www.kurmayogausa.com/

Lebert Fitness.  $50 off all fitness equipment with code BLACK50.  http://www.lebertfitness.com/Products/Promos/BlackFridaySale.aspx

Life Aid. Nutrition beverages. 25% off everything and 50% off your first month of BevBox monthly delivery service with code BFRIDAY17. Black Friday only. https://www.lifeaidbevco.com

LifeBeam. The Vi trainer–AI run trainer–for $139 (regularly $249). I just bought one of these and I’m loving it. Monitors your pace, heart rate, etc. and integrates with Strava and other platforms. Stream music via Spotify or the app of your choice. http://share.getvi.com/x/lfFSmr (this is an affiliate link; if you use it, we each get a $25 gift card)

Livermore Half Marathon. March 4, 2018 in Livermore, CA. (I’ve run this race at least twice and recommend it for the great after party and the views on the course–check out one of my reviews here). Save $15 with code THANKS through midnight on Monday, November 27th. https://www.motivrunning.com/livermore-halfmarathon/

Lorna Jane. Fitness apparel. 30% off online and in store. https://www.lornajane.com (When you sign up for the email list you get a discount…it’s unclear if this is stackable, but you might try it.)

Lucy. Active wear and yoga clothes for women. Currently 30% off of select tops. It appears the deals may be rotating or changing during the weekend? The email isn’t clear about that…  http://www.lucy.com

Manduka.  Yoga mats, straps, blocks, props, and clothing. 25% off site-wide, some products excluded.  https://www.manduka.com

Melt Method. Self-myofacial release education and tools for pain-free living. Free shipping on orders over $150, and $250 off select trainings. More to come on Monday. http://www.meltmethod.com

Mizuno. Running shoes and more. 25% off and free shipping. Code MIZBFF1120. Exclusions apply.  https://www.mizunousa.com

Motiv. Fitness, heart rate, and sleep tracker wearable that is a ring, not a bracelet or a watch. Save $30 when you order through their instagram link (going directly to the Motiv page doesn’t provide the $30 off). Save $20 when you buy two or more.

Natural Vitality. Vital Calm magnesium supplement, 40% off AND get free shipping with code FBSALE. (It appears code CALM-FALL will give you the same deal). http://naturalvitality.com

Newzill. Compression socks. This post isn’t going to make it in time for today’s deal, which ends at 8pm CST. (Psst! NZTHANKS for 30% off on Friday.) Check them out on Amazon (where today’s deal happened), or at http://www.newzill.com

No Meat Athlete. A bundle of resources for those eating more plants with cookbooks, menus, bodybuilding guides, seminars, a vegan challenge, and more. Special collection only available through Tuesday.

Noli Yoga. Yoga and activewear.  30% off with code BLACKFRIDAY. https://www.noliyoga.com

Nox Gear. Visibility for runners and other people who need to be seen at night. They make the Tracer360 visibility vest. Save $25 and get free shipping.  http://www.noxgear.com/landing/T3BF.html?T8_BF=1

NuuMuu. Dresses  and tees for running and sport. 20% off everything with code THANKYOU. Ends on November 28. https://nuu-muu.com 

Nutcase Helmets. Protect your head. Helmets for cycling, skateboarding, and other things that might crack your skull open. Sale collection: https://nutcasehelmets.com/collections/sale

The Om Collection. Yoga activewear. 30% off with code YOGIAPPROVED30 https://www.theomcollection.com

Oofos. Footwear with OOfoam impact absorption technology. 20% off with code BF20.  https://www.oofos.com/

Orange Mud. Hydration and gear packs for running, transition seat wrap, and other running accessories. 15% off. Use code BF2017 to get a free water bottle and head wrap added to your order. https://www.orangemud.com

Out of Africa. Shea butter body care products–I really, really like their body moisturizers. Save 20% with code THANKSGIVING2017. Expires Monday, November 27. http://www.outofafricashea.com 

Ozone Socks. All sorts of socks. Site-wide sale, no code needed, through Monday only. Save 50-75%! https://www.ozonesocks.com

Powbab. Superfruit baobab chews, body care oil. 25% off purchases through November 27 with code HAPPYFRIDAY. https://www.powbab.com

The Phoenix Marathon. February 24, 2018. Use code BFRIDAY2017 for $20 off the full and half (not valid on the 10k). Expires November 29. I herd a rumor that a bunch of the #RunHeiferRun people will be there… https://thephoenixmarathon.com

Physiclo. Compression gear with resistance built in to challenge your muscles. Save 25% and get a $10 gift card for every $100 spent. Use code BF2017. https://physiclo.com

Pitaya Plus. Dragonfruit products up to 40% before. https://www.pitayaplus.com

PLNT BSD. Apparel for a plant-based life. 20% off everything with the code HappyTurkey at  https://www.plntbsdapparel.com

PopFlex. Cassey Ho’s athletic clothing line. 30% off with code HAPPYFRIDAY and a free magic scarf if you spend $100. https://www.popflexactive.com/

Portland Running Company. Save 15% on all in-stock items, up to 65% off some items, 25% off trail running shoes, and free shipping on all purchases over $50. If you’re in Portland, shop in-store starting Friday and socks are buy one, get one free! Otherwise, use code WINTERWONDER  https://shop.portlandrunningcompany.com/

Pro Compression. Up to 55% off of select styles with code FRIDAY. Put $75 of merchandise in your cart, add the code and press apply. Ends midnight, November 23. https://procompression.com/collections/black-friday-special-collection

Quest.  Through Monday, 20% off orders over $75 but under $250. https://www.questnutrition.com/

Reebok. 50% off the Black Friday collection, 30% off yourreebok custom designs.  https://www.reebok.com/us/black_friday

Revel Race Series. Most merch on sale. https://www.runrevel.com/merch

Road ID.  15% off site-wide. Ends Sunday. https://www.roadid.com

Road Runner Sports. VIP saves 25%, everyone else saves 15%. Through November 23.

Rock ‘n’ Roll Oaxaca, Mexico. April 28, 2018. Technically not a Black Friday deal, but a half marathon for $50? Yeah, baby! 10k $30. While supplies last.  http://www.runrocknroll.com/oaxaca/register/

Roka. Sunglasses, triathlon gear, wetsuits, and more.  Up to 60% off, see website. https://www.roka.com

RooSport. Magnetic pockets for your workout gear. 25% off and free shipping with code Thanks17. http://theroosport.com

Run Far. Run-inspired clothing, 30% off with code BLACKFRIDAY. All proceeds purchased from http://Run-Far.org go to the Sgt. Sean Northcutt scholarship which provides assistance to children of veterans and active service members that have taken their own life as a result of PTSD

Run Gum. Caffeinated gum. Chew a piece or two for an energetic boost–all new formula launches today. 25% off site-wide, plus an extra 5% off the starter bundle. Use code HOLIDAY17 at the website https://rungum.com/pages/2018-black-friday-cyber-monday

Run Heifer Run. Free Heifer Belle with any apparel purchase. http://www.runheiferrun.com

Run Ink Designs. Cool race-specific artwork and runner’s maps. 20% off with no code needed. Ends Monday at midnight. (I got my USA map with half marathon and marathon stickers last year!) https://www.runink.net

Run Smart Online. Workouts designed by a physical therapist for faster running and fewer injuries.  50% off all downloads through Saturday with code RUNSMART50.  https://runsmartonline.com/shop/black-friday-sale

Salomon. Up to 25% off for a limited time on the Salomon website.

Santa Barbara Wine Country Half Marathon. May 12, 2018. Save $10 with code THANKS.  Through November 28. https://www.motivrunning.com/santabarbara-wine-country-halfmarathon/

Sara Haley. Workout DVDs and digital downloads. Friday only, get a free baby onesie and a free copy of the Sweat Unlimited DVD with any DVD purchase (while supplies last). http://sarahaley.com

Saucony. 25% off select originals with code FAVORITE25; 30% off select sale styles with code TURKEY30; 40% off full price apparel with code THANKS40. On the Saucony website.

SCW Fitness Education. 20% off all memberships through November 30.  Use code BLACKFRIDAY.  https://scwfit.com/store/product-category/memberships/scw-membership/

Scottsdale Half Marathon & 5k. December 10, 2017. Prices good until Monday, use code THANKS. Half marathon $70, 5k $35.  More information on the races at http://thescottsdalehalfmarathon.com/ Register using athlinks.

She-Fit. Hands down, my favorite sports bra. I wore it once and immediately bought two more. (review forthcoming). Customize the fit! 25% off every bra through Monday. Actually you can save off the entire site, but you want to get this bra first: https://shefit.com/products/shefit-ultimate-sports-bra

Skratch Labs. Hydration, fuel, energy. Get a $100 gift card for $80 with code SKRATCHGIFT. While supplies last. https://www.skratchlabs.com 

SKINS Sportswear. 30% off of everything. https://www.skins.net

SLS3. Compression gear and more. 50% off select styles. Use code BF2017 on Friday only! http://www.slstri.com

Sparkle Skirts.  MONDAY ONLY up to $12 free shipping with code FREESHIP2017 https://sparkleskirts.com

Sparkly Soul. Glittery no-slip headbands with no black elastic in the back. The whole store is 50% off or until the style runs out (limited number of 50% off headbands available). http://www.sparklysoul.com/

Spartan Races. Up to 50% off Spartan gear at the shop; 30% races with code BLACKFRI30 https://shop.spartan.com

SPI Belt. The original small personal belt. I love these, I’ve owned three. 15% off with code HOLIDAY through Monday, November 27. https://spibelt.com

Surf City 10. Save 10% (or $20…I got two different emails with the same code) on your 2018 entry through Monday, November 27th at midnight. Use code THANKS. Races are October 13 & 14, 2018 in Huntington Beach, CA–definitely a surf city! https://www.motivrunning.com/surf-city-10miler

Suunto. 30% off Transverse Alpha http://www.suunto.com  Other models also on sale–the Ambit3 models are down to under $150 (without the HR strap and functionality) and the Quest model is just under $125. This is a great opportunity! http://www.suunto.com/en-US/Product-search/Sale

Sweaty Betty. 25% off of the sweat-wicking leggings until Monday. http://www.sweatybetty.com

Sweet Spot Skirts.  Neat snap-shut skirts to wear over tights and leggings; durable enough for athletic wear, cute enough to stand alone. Double-sided, so you get two designs. They sell some leggings snd such, but the cool item is the skirt. 25% off with code THANKSTOALL2017 through Monday. Small business, owned by women. https://sweetspotskirts.com

Swiftwick. Athletic socks, work socks, dress socks. 20% off site-wide. https://www.swiftwick.com/shop

Thorlos. Save 50% on select sizes and colors of Thorlo Experia socks.  https://www.thorlo.com/blackfriday

Tiux. Compression socks. Up to 60% off with code BF2017. Valid through Sunday. http://shop.tiux.co

Toe Sox. They are socks. With toes. Some have the little sticky bumps that help you in Pilates and barre classes. 30% off site-wide with code HOORAY.  http://www.toesox.com

Todd Durkin. Fitness books, apparel, and wrist bands; coaching and inspiration; and more. Code GIVING20 for 20% off all online purchases. http://toddurkin.com 

Ultima Replenisher. See my review of their hydration products. 15% off their Amazon store today only.

Tentsile. Need a tent? Tentsile makes tents for camping in trees! 20% off all tents through Cyber Monday. Tentsile is donating to save the national forests, too. https://www.tentsile.com

TRX. $50 off all TRX trainers, and 30% off all gear, plus free shipping on all orders. https://store.trxtraining.com

Training Peaks. 25% off of Training Peak Premium annual membership (plan your season, build structured workouts, analyze fitness trends, see progress) with code cyberpremium25; 25% off WKO4 software for cyclists to optimize your training with next level metrics and insights including individualized training levels, optimized interval targeting, and advanced run and pedal metrics with code cyberwko25. https://home.trainingpeaks.com

Trigger Point. Tools for self-myofascial release. The new Vibe roller is my favorite–totally amazing–but the Performance Kit is a must-have. Save 25% on Friday only with code BF25. https://www.tptherapy.com

Vega. Plant based protein powders and other nutrition products. 30% off for Black Friday and a gift until November 26. https://myvega.com

Vegan Proteins. Save 30% on all Clean Machine vegan supplements through Friday, November 24.  Use one of the following codes to support your favorite vegan athlete:
kstcm (Korin Sutton)
jmtcm (Jehina Malik)
mctcm (Mindy Collette)
jctcm (Joe Monk Coleman)
kbstcm (Kileigh Rousey Smith)
nmtcm (Natalie Matthews)
dttcm (Derek Tresize)
jjtcm (John Joseph)
emtcm (Erika Mitchener)
allietcm (Laura Dennis)
cbtcm (Chad Byers)
plantstrong (Fraser & Lauren)
gftv (Jeff Morgan)
Vegan Proteins is also offering discounts on the Clean Machine line stacks. Check them out at http://www.veganproteins.com 

Vi. See entry for LifeBeam, above.

Virginia Wine Country Half Marathon. June 2, 2o18. Save $10 with code THANKS through November 28.  https://www.motivrunning.com/virginia-wine-country-halfmarathon

Whoop. Strain, recovery, and sleep tracking device. Think like a Fitbit on steroids. Buy one strap, get one free. (I am not making this up. I need a friend to split this deal with!) Expires November 27. Put two straps in the cart and use code THRIVE.  https://get.whoop.com/products/whoop-strap

Wild Fang. Fashion with a feminist slant, some of which is great workout wear. 25% off site-wide, plus other discounts. http://www.wildfang.com

YogaClub. Subscription box for curated active wear. Save 30% with code YOGIAPPROVED30. https://yogaclub.com

Yoga Download. Streaming yoga subscriptions. Select membership plans 50% off. http://www.yogadownload.com

Yoga International. Streaming yoga practices and classes. First four months for $7.99/month. Black Friday only. https://yogainternational.com/register/digital/9/blackfriday/midnight

Yoga Today. Streaming yoga service. 14-day free trial (all the time). Friday through Monday, 25% off an annual membership with code CYBER25. (Valid for first time members only. Regular price $9.92/month billed annually, or approx. $120)  http://www.yogatoday.com 

YogaU. Save up to 50% off yoga education classes–aimed at teachers, but very useful for the seasoned yoga practitioner. Use code BF40 for an additional $40 off. http://www.YogaUOnline.com 

Yogi Approved. 50% off all yoga classes and packages with code BF50. https://www.yogiapproved.com/yourstudio/

Yoloha. Cork yoga products. Up to 40% off and free shipping, no code needed. 50% off any cork yoga mat bag or strap with a yoga mat purchase, code CARRY50 https://yolohayoga.com

Zumba. Up to 75% off Zumba Wear, daily deals, selected bottoms and tights are buy one get one. https://www.zumba.com/en-US/shop/US/tag/black-friday-week

What did I miss?

Did you find deals for the sweaty life?

Disclosure: The fine folks at Click sent me a canister of CLICK All-In-One Coffee and Protein Drink Mix (caramel, nomnom!), a canister of CLICK Active All-In-One Coffee and Protein Drink Mix, two sample packets of other flavors, and a CLICK logo Blender Bottle. They are also generously providing a giveaway prize! As always, this review is my work, and contains my opinions. I wrote this–there is no ghost-written or “sponsored” content in this post.

Ice, shaker, CLICK, water, GO!

#CoffeeYesCoffee #ButFirstCoffee

Coffee is one of the greatest things on Earth. (If you disagree, you might be reading the wrong blog.) I love, love, love coffee. The best part of my Saturday (after sleeping in!) is grinding whole beans and making a fresh pot, then settling in for a mini-staycation. Coffee, however, is not breakfast. Even with milk and “fixin’s” coffee just doesn’t have the staying power I wish it did, and it definitely doesn’t have the nutrition to be a meal–if you’re drinking a coffeehouse coffee in the morning, it’s basically a sugar-bomb; if you’re drinking it non-fat to “save calories” you’re removing part of what could help your tummy feel satisfied even if I do get that you don’t need your mocha to have 450 calories (that’s a venti Starbucks mocha with 2% milk and whipped cream).

Right before I moved from Oakland to Portland, a friend told me about CLICK, a new drink mix that is real coffee with protein. Not coffee-flavored protein, but coffee with protein. Actual coffee, not faux-coffee. Protein is an important part of breakfast because it helps you feel full. Intrigued, I dashed off an email to the founders to learn more. Naturally the box with the goodies arrived right as I was moving and everything was in chaos, so I set it aside instead of tearing into it immediately. (This was not easy. I love opening boxes!)  I decided to wait until the road trip part of the move, for two reasons. One, taking CLICK with me meant I would have an easy breakfast every day. (Important when you are driving hundreds of miles with a cat and his many accessories.) Two, there is some data that starting a new habit while away from home will help you carry that habit over when you get home. (If you’ve read any books about habits and willpower, I’m sure you already know a few things about habit change. If you haven’t, I highly recommend Willpower: Rediscovering the Greatest Human Strength by Roy F. Baumeister and John Tierney, The Willpower Instinct by Kelly McGonical, and The Power of Habit by Charles Duhigg. They tread some of the same ground, but approach the topic from different angles.)

With traffic at a dead-stop for the visible mile ahead, so glad I had breakfast with me!

As an adult, I’ve become a serial breakfast skipper. (Or should that be cereal? I snap, crackle, pop myself up!) I know my body pretty well, and I can definitely feel my work and workouts suffer when I skip breakfast or just have coffee. When I skip breakfast, I am generally super ravenous by the time lunch rolls around, ready to stuff All The Foods into my face. As annoying as moving is–don’t ever move, ever–I decided to leverage the move as a life re-set. In “my new life” I have enough breakfast to make my body happy until lunch. While I doubted the CLICK literature asking if my coffee pot felt neglected (because no way am I giving up coffee!), I was game to try it.

Wait, what’s in CLICK? CLICK is an instant drink mix made from real coffee. (I promise, it tastes NOTHING like that bland “instant coffee” or “freeze dried coffee” stuff your parents had in the 1970s.) CLICK is intended to be a breakfast (or other meal or snack) replacement, though you can drink it in place of any regular coffee drink (saving calories and adding nutrition). In addition to two shots of espresso, CLICK has protein and 23 essential vitamins and minerals. Yes, it has sugar, but not much (5g per serving). If you make it with water, a serving is 110 or 120 calories, depending on which flavor you choose and how much you use. (If two scoops is too much flavor for you, try using just one scoop. My sweet spot is around one and a half scoops.) To make CLICK, you put CLICK in water and shake/stir. You can make it with milk or a milk substitute. You can make it hot or cold. You can make it fancier in a blender. You can make it in a box, you can make it with a fox! Oh, wait. Wrong story. Carrying on… CLICK is NOT for you if: One, you are vegan. CLICK contains milk. (If you’re interested and enough other people pester them too, I bet a vegan CLICK could be in the works.) Two, you are allergic to soy. CLICK contains soy-based ingredients. Three, you hate coffee. CLICK is coffee. If you hate coffee, can we even be friends?!?

The first taste test: cold-ish. It sounds silly now, but the first time I mixed CLICK I panicked. What if I don’t like it? What if it tastes weird? It sounds silly for many reasons, but at that moment I was on a very tight budget and this is what I had planned for breakfast. (Plus I had agreed to write an honest review, and no one likes to have to tell someone “hey I tried your product and it was icky.”) To me, a yucky breakfast is almost worse than no breakfast at all. The number one thing I fear in a drink mix is grittiness, and most drinks mix better in warmer rather than colder water, so I started with cold-ish water. I was particularly worried  because I was using water as a base, which would make any grit even grittier. If you’ve ever had protein powder, I’m sure you know what I mean–there’s nothing like drinking a glass of sand. Cautiously, I put the shaker ball into the Blender Bottle, added CLICK, added water, closed the lid (very important step!), and gave it a few shakes. It quickly dissolved. I took a deep breath, followed by an itty-bitty baby sip and…

IT WAS DELICIOUS!

First, the flavor was delicious. The caramel tasted like a fancy cold coffee drink treat. Second, CLICK dissolved completely. The resulting drink had a 100% smooth, completely liquid consistency without any lumps. There was NO grittiness at all, not even a little bit, and no weird crunchy bits left at the bottom (you know, those weird protein powder dregs). I quickly hoovered the remainder. Afterwards I felt like I’d had a coffee drink, and a little breakfast. My tummy was happy until lunch.

Icy cold coffee! The next day, I decided to try iced CLICK. The container said I could ice it, but I wasn’t sure I believed (yet). Also, some drinks are much better if you make them hot and ice them later. Since this was a test, I put the mixer ball in the Blender Bottle, filled the cup with ice, added CLICK, and then filled the cup with water (as cold as the tap would allow). After putting on the lid and shaking, I was shocked that CLICK dissolved completely! Even though it dissolved well at room temperature, I honestly thought it would be a little sandy-tasting when iced. Nope! I really like CLICK icy cold, so this is how I have been making it ever since. I’m still amazed that a powdered drink mix with protein dissolves this well without using an electric blender.

How much do I love CLICK?

Portability is key for breakfast on the go

For starters, I’ve continued to start every work day with iced CLICK (except the days I have been out of town–I need to get some little containers to put single servings in so I’m not relying on single-serve packets or plastic bags). I had planned to try making a hot CLICK, but Portland has been pretty warm since I moved and the thought of commuting on MAX with a hot beverage is not appealing. (That will change, I know!) When I reached the bottom of the canister, I hustled over to the website for more. As a result, I’m happy to report the vanilla latte flavor is also very yummy. (I haven’t opened the chocolate yet, as it seems overly decadent to have three canisters open at once.) Not only did I spend my own money on this–no special discount code or anything–I opted to buy the four-pack of canisters (and it comes with a cute hot drink mug). This is not a fling, my friends, this is a long-term relationship. I might need to go change my Facebook status. (My coffee pot is super jealous. I haven’t purchased a single bag of coffee beans since I moved.)

CLICK Active is another super yummy coffee-based drink mix with protein. CLICK Active is designed to take advantage of that magical post-workout “window of opportunity” when your (now worked-out and tired) muscles are extra-ready to suck in the nutrition to help repair and build muscle. You can read more about post-workout nutrition in general on my favorite nutrition site, Precision Nutrition. In a a nutshell, in a post-workout situation, nutrition helps the body to replenish glycogen, decrease protein breakdown, and increase protein synthesis. That’s what CLICK Active aims to do–and it’s still a better plan nutritionally than a venti mocha. CLICK Active has protein plus branched chain amino acids (BCAAs), which are the building blocks of protein, and therefore also of muscles. BCAAs are more easily digested than protein (which your body has to work to break down into amino acids before your body can use them).

The difference between CLICK and CLICK Active is basically the difference between a meal replacement drink and a recovery drink. No, the two are NOT the same thing! Think of CLICK as a low calorie breakfast or snack to help keep you on track nutritionally, and CLICK Active as a post-workout drink that helps your muscles recover. You can read more about the difference on the CLICK website’s blog. The CLICK website has all sorts of useful information, including a weight-loss plan (focused on portion sizes, making good choices, and exercise!) and recipes for shakes and snacks (coffee protein CLICK pop, anyone?).

My cat observed, “She haz a sad.”

How much do YOU love CLICK?

You won’t know until you try it, right? So you should enter to win it!

My new friends at CLICK are offering one prize: your choice of a canister of CLICK or CLICK Active, in the flavor of your choice (assuming availability) and a snazzy purple CLICK branded Blender Bottle to go with it.

Since I practice law and all, here are the rules: (1) this contest is not sponsored or endorsed or in any way affiliated with any social media outlet (Twitter, Facebook, Instagram, Snap, Tumblr, Pinterest, mySpace, Livejournal, or anything else you can name); (2) there is no purchase necessary to enter; (3) entrants must be 18 or older because I don’t want to violate the Children’s Online Privacy Protection Act, and because in the U.S. minors can’t enter into a binding contract, and because teenagers don’t need to start the day with two shots of espresso; (4) there is one prize and will be one winner, who will be required to submit their shipping address for prize delivery purposes; (5) the winning entrant will be contacted by email, and must respond to that email within three days or a new winner will be selected; (6) this contest is void where prohibited (I’m pretty sure that still includes Quebec, sorry!); (7) if I missed any major legal points I reserve the right to add them here.

a Rafflecopter giveaway

Update! Many of the sales, deals, discounts, and codes are good through Small Business Saturday, or Cyber Monday. I’ve made notes where I was able to verify the information; if there is no note about expiration, it might have just been a Friday thing.

Note: exactly ZERO of these are sponsored promotions, and exactly ZERO of the links below are affiliate links. (If that changes, I’ll make a note by the specific product or link.) Inclusion of a product/race/service on this list isn’t an endorsement, though I have reviewed many of these products. The information below comes from email sent to me, twitter, and instagram. Did I miss anything? Leave a comment and let me know!

APPAREL

2XU–verified still active Saturday
40% off site-wide
Selected products up to 70% off
www.2xu.com

Aaptiv (apparel and gear)
25% off with code BLACKFRIDAY
https://store.aaptiv.com

ABombApparel
45% off plus free swag with code blackfriday45
https://www.abomb-apparel.com/

Alo Yoga–verified still active Saturday
30% off full-price (up to 70% off sale) with code ALO30
www.aloyoga.com

Bombas–verified still live on Saturday
20% off site-wide with code HOLIDAY20
https://bombas.com

Brooks–verified still live on Saturday
30% off select styles
Spend $120 get a free holiday tech tee or holiday socks
www.brooksrunning.com

BUFF–valid through Monday
25% of everything with code CYBERSALE
www.buffusa.com

Chase This Skirt–verified still live on Saturday
30% off store-wide (no code needed)
www.chasethisskirt.com

Fellow Flowers–good through SUNDAY!
10% off when you spend $50  code Holiday10
15% off when you spend $100 code Holiday15
20% off when you spend $125 code Holiday20
http://fellow-flowers.myshopify.com/

Handful
Buy 2 regular-price bras, get a free scoop neck tank
$10 off a $50 purchase with code #ShopSmall (Saturday)
https://handful.com/

Inversion Junkies–good through TUESDAY!
BOGO leggings with code BLACKFRIDAY16
inversionjunkie.com/collections/leggings

Legend Compression–good through MONDAY!
20% off $50+
30% off $100+
40% off $150+
code CYBERWEEK16
http://www.legendcompressionwear.com

Mizuno
20% off with code WHYWAIT20
www.mizunousa.com

Nuu Muu (athletic dresses)–good through 11/29!
25% off with code THANKYOU16
https://nuu-muu.com/

Oiselle–valid through Sunday!
15% off orders of $100+
20% off orders of $200+
30% off orders of $300+
www.oiselle.com

PACT (organic cotton clothes)–valid through the weekend
30-70% off site-wide on Friday, no code needed
https://wearpact.com

Pavement Runner/WeRunSocial–ongoing!
Everything marked down to $16 or less
http://pavementrunner.com/shop/

Physiclo (compression with resistance!)
save 25% with code HOLIDAY25
https://physiclo.com

PopFlex Active–valid through 11/28!
25% off all clothes and mats with code blackfri
http://www.popflexactive.com

Pro Compression–valid through Saturday!
50% Black Styles with code BLK
Free shipping on orders over $20
http://procompression.com/black-to-the-basics/

Raw Threads–valid through 11/28
15% off site-wide with code BLACKFRIDAY
25% off orders $100+ with code BLACKFRIDAY25
Free shipping (no code needed)
www.rawthreads.com

Reebok–verified still active on Saturday
50% off the Black Friday Collection code BF50
http://www.reebok.com/us/black_friday_collection

Simply Workout
30% (more on sale items!) with code TURKEYDAY
25% off with code BIGDEAL25
www.simplyworkout.com

Skirt Sports–valid through MONDAY!
15% off everything code BLACKFRIDAY15
Free shipping with $40 minimum purchase
www.skirtsports.com

SLS3 (compression)–valid through 11/28
up to 80% off with code CYBER50
BF2016 for 50% off and free shipping (today only)
http://www.slstri.com/

Sparkle Skirts–MONDAY ONLY
Buy 3, Get 1 Free (limited to B3G1 collection, see link)
FREESHIP2016 (covers up to $15 shipping fees)
http://www.sparkleskirts.com/collections/b3g1

Spiritual Gangster–verified valid on Saturday
40% off with code NAMASTE40
https://www.spiritualgangster.com/

Thorlos–valid through 12/31
30% off select clearance
Buy 3, get the 4th free
Free shipping in the US
https://www.thorlo.com

Toe Sox–verified valid on Saturday
25% off everything with code BESTSALEEVER
www.toesox.com

BODY CARE

Bunny Butt Apothecary–to 11/28
(small business soap, body cream, and more–delicious!)
25% off with code BLACKBUNNY16
http://bunnybuttapothecary.com/

Out of Africa–through 12/2
(fair trade, sustainable, cruelty-free, and more!)
20% off with code THANKSGIVING20
http://outofafricashea.com

Sumbody–CYBER MONDAY ONLY
free shipping on orders $35+ and a gift with code CYBER16
www.sumbody.com

EVENTS

Coastal Trail Runs/Zoom
20% off races through midnight only code blkfriday20
www.coastaltrailruns.com

Divas Half Marathon & 5k Series–valid through 11/28
$5 off any race with code THANKS16
http://www.runlikeadiva.com/

FitFam’s Elfie Run (benefits Toys for Tots!)
20% off with code BLACKFRIDAY20
http://elfie.run/

Hospital Hill–MONDAY ONLY
20% off with code Cyber17 (not valid on the family pricing package)
www.hospitalhillrun.com

Livermore Half Marathon–valid through MONDAY
The Town’s Half Marathon
$10 off with code THANKFUL2016
(apologies for the ugly link below, but imathlete wasn’t doing me any favors)
https://www.imathlete.com/events/EventReg/EventReg_SelectType.aspx?fEID=37198&fNew=1&fsource=imAEOverview

Mad Marathon–SUNDAY AND MONDAY only
$60 for either the 2016 Mad Marathon or Mad Half
www.madmarathon.com

The Phoenix Marathon
$20 off with code BFRIDAY20 (full and half only) until 11/29
http://thephoenixmarathon.com

PIG RUN of Lake Nona–Lucky 7th!
$5 off with code TURKEYPIGGY
http://www.pigrunoflakenona.com/

Seasick Events: Coast to Crest and Carmel Valley Trail
The Coast to Crest race is set for May 6, 2017 while the Carmel Valley trail race is set for Sept 9th, 2017. Registration for 40% off, this weekend only. Register for both events at once and receive 25% off automatically, AND if you include the code “HOLIDAY” you will receive an additional 15% off…  A TOTAL OF 40% OFF*!! (Registering for one event saves 15% off that event.)
www.seasickevents.com

Spartan Races
25% off all races with code HOLIDAY
Sale on gear & apparel
www.spartan.com

Surf City–valid through MONDAY
$20 off the half or full marathon with code BLACKFRIDAYSCM
https://www.imathlete.com/events/EventReg/EventReg_SelectType.asp

Todos Santos Half Marathon–MONDAY ONLY
$45 half marathon with code GRATITUDE
http://www.runtodossantos.com

Willamantic Classic–MONDAY ONLY
$6 off any distance with code CYBER
Introducing the Hop TWO It Relay option for the Half Marathon!
Two person teams, with the handoff at the Jillson Square midpoint of the race, convenient one stop parking, running, AND cheering plus fun team finisher medals. $55 on Cyber Monday, price goes up to $60 after.
http://www.willimanticathleticclub.org/Willimantic_Classic.html

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FOOD & NUTRITION

Aloha
30% off site-wide wide code FRIDAY SATURDAY
aloha.com

Amazing Greens
50% off with code HOLIDAY2016 through Monday!
free shipping on orders $75+
https://www.amazinggrass.com/store

Amino Vital–valid through MONDAY
30% off with code HOLIDAY
www.amino-vital.com

Amrap Nutrition
30% off on Amazon.com with code AMRAP300

Banza (delicious chickpea pasta, made in Detroit!)
Buy one, send one to a friend! Select items, through Monday 11/28
Deal page is here

Bodybuilding.com
BOGO on select items
www.bodybuilding.com

BSN–cyber MONDAY!
15% off all BSN Edge products
http://www.gobsn.com/offer/cybermonday.html

Buff Bake
15% off site-wide
extra savings with code cybermonday
www.buffbake.com

Detour Bar–MONDAY ONLY
entire site 30% off (no code required)
http://www.detourbar.com

Direct Eats–new! Valid Saturday and Sunday!
save 10% (off $75), 15% ($150), or 20% ($200) with code BLACKFRIDAY
15% off selected products from small businesses
www.directeats.com

EAS
25% off select items
www.eas.com

EBOOST
40% off with code THANKS40; free shipping over $40
https://www.eboost.com

Energy Bits.–now through Monday
20% off with code BAIN
$5 shipping to the U.S. for up to five bags of bits
http://www.energybits.com

Enjoy Life Foods (great for those with allergies!)–to 11/28!
10% off site-wide, 20% off orders $50+, 30% off orders $65+ code THANKFUL
http://shop.enjoylifefoods.com/

Hammer Nutrition
Free ultra gel sampler kit with order, use code WS16E
15% off fuels
20% off supplements and accessories
30% off clothing
50% off clearance
http://www.hammernutrition.com/
(Not an affiliate link, but if you want to tell them I sent you, I would LOVE that.)

ieatprotein
30% off with code EAT30
www.ieatprotein.com

Inside Tracker— valid through MONDAY!
Best deal of the year on the Ultimate plan!
https://www.insidetracker.com/customer/onboarding/choose-plan/
25% off any other Inside Tracker plan with code BLRF25OFF
https://www.insidetracker.com/customer/store/create-account

Kuli Kuli (moringa super foods)
15% off with code GRATITUDE (ends Sunday)
https://www.kulikulifoods.com/products

MeStrength
25% off with code VeryMerryMestrength (case sensitive)
www.mestrength.com

No Meat Athlete (with friends!)
The Plant-Based Fitness, Meal Plan, Cookbook, and Habit Change Bundle for $95 (individually priced items total $1,000+)
https://go.nomeatathlete.com/nma-bundle-2016

NuGo Nutrition
25% off all NuGo bars, free shipping on orders over $50 with code THX4U (through 11/28/16)
http://store.nugonutrition.com/products

Nuun
20% off + free shipping with code OPTOUTSIDE2016
https://nuunlife.com/shop

Quest
Through MONDAY!
$5 OFF any orders $45 – $69.99
$15 OFF any orders $70 – $94.99
$30 OFF any orders $95 – $250
(limit $250 per household)
https://store.questnutrition.com/

Run Gum
25% off through Monday
$5 off an order of $50+
$10 off an order of $100+
$20 off an order of $200+
free standard shipping
https://getrungum.com/collections/2016-black-friday-cyber-monday

Penzey’s Spices
Love Boxes discounted (through 11/27)
$4 off Black Pepper ½ cup (through 11/30)
Vanilla discounted
www.penzeys.com

Seven Seas Teas
40% off with code GREENFRIDAY7
http://www.lovesevenseas.com/

Thrive Market
25% off everything
www.thrivemarket.com

Ultima Replenisher
All flavors and sizes discounted in their store on Amazon.com

Vega
All products discounted; spend $100 and get a limited edition Mizu bottle plus free shipping (limited number available, ends 11/27)
https://myvega.com/products/categories/all

Vegan Proteins–valid through MONDAY!
50% off all Plant Fusion proteins, code CYBER50
Free variety pack with any Protes purchase (no code)
2 Free Badass Cookies when you buy a box
Buy a $100 gift card, get $15 gift card free (good until 12/31)
http://www.veganproteins.com 

Youth H2O
60% off Bloomin’ Apple flavor (discount reflected in pricing)
https://www.amazon.com/dp/B00QIVE4ES/?th=1

Yuve (vegan protein shakes)
25% off with code bf2016
https://www.getyuve.com/

GEAR

6 Pack Fitness
40% off site-wide, 20% off elite bags (no code needed)
20% off sauces and accessories (no code needed)
http://www.sixpackbags.com/

Believe training journals
30% off with code BELIEVERS
www.believeiam.com

FitBook
$49 BlackFriday Bundle
Spend $30+ get a free blender bottle with code BLACKFRIDAY
www.getfitbook.com

FitMark Bags
10% off $50+ with code BF10
15% off $100+ with code BF15
20% off $150+ with code BF20
25% off $200+ with code BF25
Plus a free gift with each order
http://fitmarkbags.com/

The Hollywood Trainer/Jeanette Jenkins
DVDs priced at 50% off!
http://www.thehollywoodtrainer.com/shop/

Kurgo (gear for your four-legged buddy!)
40% off everything with code CYBERSALE through 11/29
www.kurgo.com

Orange Mud–new codes valid through SUNDAY
15% off everything
Free headwrap with purchase
Free shipping (USA) or $10 shipping
Code: BKFDY
10% off $100+ with code SB10
15% off $150+ with code SB15
20% off $250+ with  code SB20
25% off $350+ with code SB25
30% off $500+ with code SB30
www.orangemud.com

Run Ink–through Sunday!
20% off the USA Race Chart with code INSTATURKEY
www.runink.net

SPIbelt–valid through MONDAY!
20% off with code HOLIDAY20
http://spibelt.com

The Color Run
50-60% off everything in the Color Run store
Free shipping for orders over $25
http://store.thecolorrun.com/

Trigger Point
30% off everything on the site with code NOEXCEPTIONS (through Monday, 11/28)
https://www.tptherapy.com/shop

TRX (suspension trainers and more!)
20% off all; 25% off $100+; 30% off $200+ with code BEST16
https://offers.trxtraining.com/black-friday-sale

TRAINING & COACHING & EDUCATION

Barre3–valid through 11/29
50% off barre3 online subscriptions and prop kits
http://shop.barre3.com/

Brett Hoebel
30% off the 20 Minute Body trilogy
http://20minutebody.com/discounts/fitfriend

IDEA 
40% off everything in the store with code FRIDAY40
www.ideafit.com

MobilityWOD
20% off Movement and Mobility 101 with code blackfriday2016
mobilitywod.myshopify.com/products/the-starrett-system-movement-mobility-101
Nathalia Melo-Wilson (trainer)
Monthly membership $5.99 with code melo1
Six month membership $29.94 with code melo2
Year membership $47.88 with code melo3
www.melomafia.com

Run Lean, Run Strong from RunningShoesGuru
save 65% until Monday
http://www.runningshoesguru.com/runlean-65off/

RunSmart Online–valid through 11/27
50% off downloads
Up to $200 off on run form analysis
Runsmartonline.com

Tracy Anderson Method
Spend $200, save 15%
Spend $500, save 20%
Buy 6 months streaming, get 1 free
www.tracyanderson.com

Vi by LifeBeam
Pre-order $199 today only (that’s $80 off)
https://www.getvi.com

Yoga Is… (online conference recordings)
25% off with code BLACKFRIDAY
https://by203.infusionsoft.com/app/orderForms/YOGA-IS-Online-Festival

YogaFit
15% off all 2017 yoga teacher trainings with code GIVETHANKS17
http://www.yogafit.com/

Xen Strength Yoga
30% off everything in the shop code holidayxen
http://xenstrength.com