MARK your calendar NOW! October 3-6, 2019!

Have you run an inaugural race? Many runners I know have a fear of inaugural races, and that fear is not an unfounded one: I’ve heard horror stories about pretty much every aspect of a race that was accidentally neglected the first year. I’ve been lucky so far, with the inaugural Rock ‘n’ Roll San Francisco, Revel Mt. Charleston, Livermore Half Marathon, and several others under my belt, all of which ran smoothly. The Race? It didn’t just run smoothly, it exceeded all of my expectations as a race—and as an added bonus, I got to pace the 3:30 half marathon!

I Ran The Race!

If you missed my pre-race post about The Race, I jumped on board the Kickstarter crowd-funding campaign early. (It wasn’t exactly blind faith, as my friend Jessica knew the race director and key staff and confidently told me they were rock stars who would completely nail it.) Once she offered to let me crash at her pad, I sealed the deal and signed up for VIP. Unfortunately I missed the VIP weekend kick-off party—I do have a “day job” that actually wants me to show up—but from what I saw Thursday night was a lot of fun!

I flew into Atlanta on Friday and landed with enough time to check out the expo, figure out what time it was, eat dinner, and crash. As we walked into the expo, the area where a long line would have waited (if there had been a long line) featured the mile markers: individually painted works of art!

The Expo

Aren’t these cute? How amazing is it that I didn’t buy any?

Packet pickup was fast and easy. There was no line, and it would have taken two minutes to pick up my packet and shirt but Jessica seems to know everyone in the Atlanta running community, so packet pickup was just the first in a series of welcomes and meeting new friends. We also had a good laugh about how Atlanta-area runners had the “Who’s On First?” experience the prior week. (“Are you running this weekend?” “Yes! I’m running The Race!” “Which race?” “The Race!” “Yes, I know you’re racing, but which race?”) VIP included a wristband for the race-day festivities as well as a sweet inaugural backer patch that I sewed onto my jacket. Yes, I know, I “need” another running jacket like I “need” a PhD in astrophysics, but my spidey senses told me I wanted to snag one while the full range of sizes was still available and besides they were so cute. Several weeks later, I’m glad I did—not only did The Race rock, the jacket is perfect for fall weather in Portland. (No surprise, since Leslie Jordan, the jacket manufacturer, is based in Portland.)

The expo was better than most of the race expos I have been to this year. I wasn’t there for the whole thing since I flew in Friday afternoon and I’m still certain it was one of the top expos I’ve been to in the past five years (during which I have run dozens of races). The stage had a series of panels featuring runners and running, with DJ sets in between. The lighting and music permeated the expo and gave it a dance party feel. As promised, the expo featured primarily local, Black-owned businesses–24 of them, to be exact. There were soaps and gorgeously scented bath products by Livy & Sophie, and fabric and fashions by Cam Swank, for example.

Local vendors at the inaugural expo:
Run Social Atlanta
Westview Corner Grocery
Chef Levy
D Café & catering
iwi fresh
Angie O’Neal Designs
Charm City Noir
RocketSports-1
WJR club
Buy From a Black Woman
Wyatt Family Dental
Urb’n Charm Jewelry
The Village Market
Vital Life Chiropractic
Run Host
Natural Fit Designs
Livy & Sofie’s Natural Body Elements
Reggae Runnerz
South Fulton Running Partner
Eco Sneakers
Cam Swank
Yelani
WhitePaws RunMitts
P.S. Beads

There was also a selection of limited edition, inaugural race merch. While I love my boco hats and am a sucker for socks, I successfully managed to purchase only The Race jacket. Gotta leave something for next year, right?

Did I mention I signed up to pace?

A few weeks before The Race, the organizers put out a call for pacers. Since I’m something of a slowpoke, I was really excited to see a 3:30 pacer slot (the course had a 4 hour limit). Of course I volunteered, figuring that I could do a 3:30 without any difficulty. Without consulting the actual race course itself. My co-pacer and I spent the remaining weeks wondering whether the Atlanta hills were as bad as our friends who previewed the course said they were, and whether she would be okay pacing just a week after the Chicago marathon. We talked about using intervals, which we both agreed would be key to managing a slower pace while still eating hills for breakfast. I stopped by the pacer booth at the expo to make sure I understood the race day details and got some insight into the course and its many hills from the locals. I left with a red legacy pacer singlet, and renewed worries that I might just be in over my head, but remained committed to kick as much ass as I could.

Carb-fest and Pre-Race

We grabbed dinner at a local pizza and pasta place called Little Azio, where I carbed it up with some pasta, and then topped it off with ice cream from Morelli’s Gourmet Ice Cream (salted caramel and dark chocolate chili). I’m no stranger to good quality ice cream—Portland is home to Salt & Straw—but oh boy was that tasty. We turned in early and I crashed like a rock, exhausted from travel and nervously anticipating The Race.

Jessica and I got up early in order to make it to the parking lot and get settled. (I’m glad we did, as a sufficiently large number of people did not, and the last-minute traffic was heavy.) As VIPs, we had access to the warmer inside, as well as the coveted flush toilets. Since we were parked in the lot nearby, we didn’t make use of the gear check, but there was plenty of gear check room: Tate the Great MMoving provided a truck for general gear check, while the VIP area had its own area. Then we headed down to the astroturf area in front of the stage for a warm-up with ___. It was a great way to get moving, and the women from ___ did not blink an eye when the power went out temporarily, cutting their mics—the only “problem” I saw all weekend. Without missing a beat they hopped down onto the grass and finished the workout with us with as much enthusiasm as they’d had when backed by a DJ.

Who Ran The Race?

As a so-white-I-put-on-sunblock-before-the-sun-came-up runner, I was thrilled to be in the minority at The Race. The vision of The Race was awesome and I really, really wanted it to happen exactly like that, not so much for me, or even for the organizers and Atlanta, but for the running community as a whole. (The 1,411 participants were 86% African American, according to The Race’s instagram.) I believe it is important for the running community to not just include anyone who wants to run—regardless of skin tone, regardless of the choice to wear a hijab or a yarmulke—but to create a space where runners are actively welcome, not just the tokens or the Kenyans or the future Black Olympians. (As a side note, I also personally believe it is very important for those who are perceived to be in the American “majority”—which I’ll broad-brushstroke as white, cis-gendered, heterosexual, probably Christian—to have real experience of what it is like to be the minority. There’s just no substitute for experience.)

After hopping by the pacer tent to pick up the 3:30 stick and snap some photos, it was time for the runners to head into the corrals. I was starting to get worried as I hadn’t seen Felicia yet. Runners were divided into three waves: red, green, and black, the colors of the flag of African unity. VIP runners had the option to start in any corral. A full-on drum line marched us into the corrals and they were spectacular! (I took pictures, but the sun wasn’t up yet and the pictures are blurry.) They continued to perform, lining the lead corral on both sides, until it was time for the final pre-race moments.

As the 3:30 pacer, I headed to the back, crossing my fingers and hoping Felicia, who was caught in the later traffic from the host hotel, would make it on time. Immediately I had a bunch of people start asking questions about pacing strategy, and I am quite glad I’d thought this one through. In order to cross in 3:30, we needed to average 16:00/mile. I knew I could do that easily on flattish land running intervals of 2:1 (walk:run) but also knew there were significant hills in two locations, one early in the course, and a few after mile 10, followed by a whopper at mile 12. My plan was to take as many of the early miles as possible at 15:00 in order to bank time for the killer hill at mile 12. ___ arrived just before the start, and suddenly we were off and running with participants from 34 states.

My First Pace Gig…HILLS FOR BREAKFAST!

I’ve been the completely unprepared runner in the back completely relying on the pacer to pull my butt over the finish line. (Thank you, Rock ‘n’ Roll Los Angeles 2013 pace team, with extra mad props to the 3:00 pacer.) As a result, I took my pacing responsibilities VERY seriously. While I wanted to keep as many runners as possible for as long as possible, I also absolutely had to cross the finish line at or before our assigned time—even if no one was with me—because that is what I promised to do. There weren’t a lot of selfies for me at this race, as I alternated between looking around (I’d never been to Atlanta, and it is unlikely I’d stroll through these parts of town as a tourist), looking at my watch, and calling out words of encouragement in between RUN! WALK! and count-downs to switch from one to the other.

Early in the game, Team 3:30 resorted to my first rule of running (“Bain does not run UP hills”) and it’s corollary (“Running downhill with control is an excellent way to find ‘extra’ time”). This kept us almost perfectly on pace at 15:00/mile until almost mile 10. Not knowing exactly how bad the “bad hill” at mile 12 was kept me nervous, but I still had to take care of the people who were relying on us, so I continued to joke around and shout encouragement to the group that had clustered around us. By mile 5 I’m pretty sure I had annoyed the snot out of one group of runners (seriously, I’ve never been that perky that early in the morning!) and was pleasantly surprised that a few had passed us. “Fake it ‘til you make it” is still my best running strategy, followed closely by “if you feel like you’re going to die, find someone who needs your help and focus on getting them to the finish.” By mile 8 I imagine we were the mid-point of the group that had started with us, but we were still nailing 15:00/mile. The aid stations had plenty of staff, serving up water and RED Gatorade. (I have no idea why every race uses yellow, it’s nasty.) I had a bottle of Tailwind in my Orange Mud vest, but gladly accepted some Gatorade at a few points when I knew I needed it.

The hills towards the end were hilly, but not *that* bad…until mile 12. While it wasn’t one of the hills at the Tiburon Half—hills so steep that I literally stopped and laughed when I arrived at the first one!—it was a steep, serious hill. I’m not going to lie, I trudged that one. Felicia and I had made a pact that I’d keep the pace, no matter what, and when we hit that hill her legs—remember she had JUST run the Chicago Marathon not a full week before—started giving her some serious sass. As I trudged I kept my eye on my watch, listening to my own legs squawk and doing bad runner-brain math, convinced I’d blown it until I hit the top of the hill and the last .1 when I realized if I could pull just a little bit more out of my legs I could probably make that 3:30. By that point I was solo, our entire group having already finished or fallen further behind. I sucked it up and attempted a sprint—which looked much more like a jog!—across the finish line.

3:30:5x. BOOM. (Though I didn’t hit “stop” on my watch fast enough, and spent the post-race period thinking I missed it by 0:01:00.)

A Fantastic Finish!

I accepted my medal and then ran back across the finish line to run-in ___, barely a minute or two behind me. The momentary pause in the action gave me the opportunity to meet the race director for The Race, who I’d previously only “met” via the Facebook group for The Race ambassadors.

The sun was shining, the weather was gorgeous, and there was a full-on party! The DJ held court from the stage, with runners sunning themselves and stretching on the faux-grass. Several of the vendors from the expo were in attendance, and there were food trucks and the usual post-race snackage occurring.

The VIP area was delightful and worth every penny. In addition to access to interior seating (and the flushing toilets), VIP had its own food truck! I can’t remember what all of the choices were, but even as a vegetarian I thought the food smelled spectacular. (I enjoyed two vegan tacos so good I licked all the bits that fell off out of the cardboard food boat. If you need a caterer in Atlanta, you seriously should look into ___.) There were also big washtubs of beverages, both beer (I don’t remember what kind—sorry, I don’t drink beer) and La Croix (which I jokingly said was selected to make us white suburbanites feel comfortable). In addition to tables with plenty of seating, the VIP area also had a massage station (first-come, first-served) and plenty of socializing. Even though I’m not from Atlanta, and even though my only Atlanta-friend there was Jessica, I felt really welcome and included. Everyone I met was friendly and kind, which was just icing on the cake after loving The Race itself.

Charitable Impact

While I was exhausted and slept a fairly unreasonable amount both Saturday and Sunday, part of the goal of The Race was to make a positive impact on the historically black areas of Atlanta and the black running community. Money from every registration went to charitable donations, for more than $9,200 donated! The Race supported more than a dozen charities, including:

✓Carrie Steele-Pitts Home
✓ L.I.F.T Organization
✓ Westside Future Fund
✓ A Better Way Ministries
✓ Sylvan Hills Neighborhood
✓ Adair Park Neighborhood
✓ Girls on The Run Atlanta
✓ Metro Atlanta Cycling Club
✓ HBCU Scholarship Fund
✓ Kilometer Kids
✓ Grady High School
✓ Boy Scouts of Atlanta
✓ Stone Mountain High School
✓ TechBridge

Sunday, there were 16 different community impact projects, with runners and others donating more than 600 hours of volunteer service. (The Race itself had 275 volunteers in addition to the runners.)

What About Next Year?

Did I mention there were FREE race photos? And that they were available online the evening of The Race? Yup, it was THAT good.

It’s pretty rare that I don’t have at least a few suggestions to make about any race, and The Race is no different. The only suggestions I have, however, are pretty minor. One, I would love to see shuttles from the host hotel to the start/finish since so many out-of-towners stayed there. This would alleviate the pressure on traffic and parking, in addition to being easier for those unfamiliar with the area. Two, the race course could have used some porta-potties. I never needed one, so I was never looking for one, though I did see a few runners dashing out of gas stations (where I assume they made use of the facilities). Third, the mile markers could use a slightly more sophisticated set-up. (They were taped to sticks that stood up in traffic cones.) That’s it. Those are my only “complaints.” I loved everything else, from the course (even the hills), to the graphic design on the shirts and gear, to the atmosphere, to the free race photos (yup, free!).

The Race weekend continued on Sunday with community service projects and a post-race block party. Despite the compression socks, my legs just would not get me out of bed that morning so our day had a slow start and I missed the service projects. The remainder of my time in Atlanta was spent celebrating Pride with brunch and a killer view of the parade, before jaunting off to the airport. I understand the block party was a blast, though my legs were glad to be sitting most of Sunday.

In short, The Race rocked. If the inaugural was this good, I can’t wait to see what the Second Annual looks like!

Registration Opens on Black Friday! Stay tuned to www.theraceuc.com for more information, or follow The Race on instagram.

Another Mile Marker from The Race: Sign Up for 2019 on Black Friday!

Disclosure: I am one of the volunteer ambassadors for The Race. By backing The Race on Kickstarter, I joined The Unity Collective, nearly 600 individuals and groups strong. It’s not too late to register! Join me in Atlanta on October 13, 2018. Here’s the link to register: The Race. Want to learn more? Here’s the event website: The Race.

The Race is a collaboration of running community leaders, vendors, and supporters united to host a road race that supports black owned businesses, runs through historically black neighborhoods, makes a positive impact with charity and service, and garners massive national support from the African-American running community and beyond. –The Unity Collective

Look who else supports The Race! Come join us! All the cool kids will be there.

After I started running races, I looked around and realized that the runners around me did not reflect the population at large in any area where I lived or ran. Despite all the joking among slower runners that “in my dreams, I’m Kenyan,” overwhelmingly, the runners looked a lot like me (average white girl from the ‘burbs). Running is supposed to be a relatively simple sport with low barriers to entry (really, you just need running shoes and some clothes–and they don’t have to be expensive), so…what’s up? As co-host of The Runner of a Certain Age podcast, I invited all kinds of runners as guests. Aside from being friendly to everyone I meet at an event, and encouraging everyone who wants to try it to come out and run, I was a little stumped at what I could do.

At the same time, I observed that it wasn’t just the runners that were overwhelmingly white. The race directors, businesses at race expos, and even the places where the races took place…but what can I do beyond offer a friendly smile or word of encouragement to the runners in front of me?

Enter: The Race

Before I get to my story and the story of The Race, what are you doing on September 29th? The Race has FULL course preview events that day, and since I can’t be there (West Coast here), YOU should go and tell me all about it. RSVP on the event page on Facebook. Oh and while you’re at it, why not make friends with The Race over on Instagram?

My friend Jessica, who I met as a BibRave Pro, lives in Atlanta and she turned me on to this new event. If you’ve ever been a race director or an event director, you know that start-up costs can kill an event before it even starts. The Race had a really successful campaign on Kickstarter, to ensure the initial costs like printing PR stuff and paying for permit fees could be paid even before companies and organizations stepped in to sponsor.

TMo and Erica repping The Race, courtesy of The Race

The Race is a brand new event under the direction of experienced race directors Tes Sobomehin Marshall and Da’Rel Patterson. (Check out their interview on YouTube!) While Atlanta has a lot of road races, this one is focused on running historically black neighborhoods. This means that lots of people who don’t usually see a race going past their home or business are going to see runners–and seeing runners in your world, many of whom look like you, might just inspire you to give it a try. Sylvan Hills was originally deeded as a white-only neighborhood; Adair Park dates back to the 1870s and has a rich railway history; Castleberry Park is a national historic arts district; Atlanta’s Student Movement Boulevard played an important role in the Civil Rights movement; Joseph E. Lowery Blvd. is named for one of the icons of Atlanta’s Civil Rights movement as are Dean Rusk Park and the Dean Rusk YMCA. Check out the full half marathon course map!

There is a 5k option and in addition to the half marathon, just in case you’re not quite up for a half marthon yet (maybe 2o19?). The half marathon has pacers all the way down to 3:30!

There are only 2500 entries total available this year, and 600 VIP experiences. I’d love to see The Race sell out, but I can only run it once–so you should go register to join me!

Why join The Race?

For starters, it’s an inaugural race. Yup, LEGACY BRAGGING RIGHTS–you can say you were there first! (How cool will that sound in 2028?!?) Beyond that, the mission statement above is awesome. This is a race that runs through a a part of historically black Atlanta that is ignored by other running events, and is designed to include runners who may feel alone or unwelcome at other events. The whole weekend will be a celebration of inclusion and the black history and present of Atlanta. Finally, The Race is on Saturday, with a community service project on Sunday. This is an opportunity for every runner to give their time to improve the world around this event.

If you are a black runner, this is an opportunity to see many more runners that look like you than you’ll find at, say, any given running event in Portland, Oregon or Alameda County, California (the places I have run most). If you’re a person-of-super-white color like me, this is an opportunity to be an ally and help a black community event be successful and thrive. Look, I do as much foot-in-mouth-hey-I’m-TRYING as the next white girl who grew up in the suburbs. Here’s a chance to listen, learn, and help create a legacy race for black Atlanta.

Oh, and The Race’s friends at Lululemon made a video about the why!

What’s going on during The Race weekend?

Join Ndegwa from DC, and runners from across the country at The Race in Atlanta. Photo courtesy of The Race.

The Race weekend starts on Thursday with a Welcome Night and VIP Event. Some VIPs backed the vent on Kickstarter, while others paid a little extra for a VIP experience over the event weekend.

On Friday, October 12th, The Race’s Expo, Packet Pick-Up, and Meet & Greet takes place at Impact Event Center (2323 Sylvan Road East Point, GA 30344), 11:00am to 7:00pm. Every Expo needs volunteers, so if you’re free please volunteer via the event website. Even if you can’t volunteer, stop by the Expo after work to check out what’s building in the black running community in Atlanta and beyond!

The Race, the main event, is on Saturday, October 13th: The Race Half Marathon 2018 Legacy & 5K. The race will start at Impact Event Center (2323 Sylvan Road East Point, GA 30344), with the half marathon kicking off at 7:00am, and the 5K beginning at 7:15am. The official pace team covers every pace from 1:45 (hello, speed demons!) to 3:30 (finish with pride and strength!). I can only assume that the finish line of The Race will include massive celebration of a successful inaugural event. See you there?

The Race doesn’t end with a road race but continues on Sunday, October 14th when runners and supporters join the Community Impact Service Project, time(s) and location(s) TBD. Finally, the weekend concludes with the Celebrate Atlanta Block Party on Sunday night!

Mad Props To…

…The Unity Collective and all of the generous sponsors of The Race. (I’ll give them instagram-love all race weekend, of course!)

See You There?

Register today–there really are a limited number of spots. Fast, slow, or in between, there’s a spot in The Race for YOU.

Not ready to run? Seriously, come volunteer! Check out the open positions on Active.com’s event page.